Marketing Executive (Storytelling & Content Creation)

Help UsTell Stories People Fall In Love With

At MADLY, we create bespoke fine jewellery that celebrates life’smost meaningful moments.

Every gemstone has a story. Every piece we create is deeplypersonal. We believe jewellery should be more than a product. It should be anexperience, a memory, and a story worth sharing.

We’re looking for a Marketing Executive who is equal partsstoryteller, content creator, creative thinker, and culture enthusiast.

This is not a traditional marketing role.

We’re not looking for someone who simply schedules social mediaposts or updates spreadsheets.

We’re looking for someone who notices interesting things, has ideaseverywhere they go, loves creating content, and gets excited about bringingstories to life.

If you’re the type of person who is constantly saving content ideas,spotting trends before everyone else, taking photos of beautiful details, andthinking “we should make something about this,” we’d love to meet you.

What You’ll Do

Storytelling & ContentCreation

• Create engaging content forInstagram, TikTok, YouTube, email, and other digital channels.

• Develop story-driven campaignsthat showcase our gemstones, jewellery, clients, and brand.

• Capture behind-the-scenesmoments, customer stories, craftsmanship, events, and everyday brandexperiences.

• Write compelling copy thatreflects the MADLY voice and personality.

• Work with designers,photographers, videographers, and the wider marketing team to bring ideas tolife.

Campaign Development

• Brainstorm and develop freshmarketing concepts and campaign ideas.

• Help create launches, events,community activations, and customer experiences.

• Research trends, culturalmoments, and creative opportunities relevant to our audience.

• Contribute ideas that driveexcitement, engagement, and brand awareness.

Community & Brand Building

• Help strengthen relationshipswith our clients and community.

• Support loyalty, referral, andclient engagement initiatives.

• Identify opportunities tocreate memorable brand moments both online and offline.

Creative Collaboration

• Work closely with sales, clientexperience, and leadership teams.

• Bring energy, creativity, andfresh thinking into the marketing department.

• Help challenge assumptions andinspire new approaches to storytelling and content.

Who We’re Looking For

You might be a great fit if:

• You’re naturally creative andfull of ideas.

• You love storytelling andcreating content.

• You enjoy being around peopleand are comfortable speaking with clients.

• You have a strong eye forvisual aesthetics and brand presentation.

• You’re active on social mediaand understand what captures attention.

• You’re curious, energetic, andexcited by new challenges.

• You can take an idea fromconcept to execution.

• You enjoy working in acollaborative team environment.

• You genuinely love luxury,design, fashion, jewellery, lifestyle brands, or creative industries.

Experience

We’remore interested in talent, creativity, and attitude than a specific number ofyears of experience.

Youmay have:

• 1-4 years in marketing, contentcreation, communications, social media, PR, events, or a related field.

• Experience creating content forbrands, agencies, or personal projects.

• A portfolio, Instagram account,TikTok account, blog, or other creative work you’re proud to share.

Bonus Points

• Photography or videographyskills.

• Basic video editing skills.

• Experience with Canva, AdobeCreative Suite, CapCut, or similar tools.

• Experience working with luxury,lifestyle, fashion, beauty, hospitality, or premium brands.

• Experience managinginfluencers, ambassadors, or communities.

What Success Looks Like

Within your first year:

• You have helped create anoticeable increase in the quality and originality of MADLY’s content.

• New campaign ideas areregularly being developed and executed.

• Our community is more engagedand excited about the brand.

• The marketing team feels morecreative, energised, and inspired.

• Clients are talking about ourstories, not just our products.

Why Join MADLY?

You’ll be joining a brand that believes creativity matters.

You’ll have the opportunity to shape campaigns, tell meaningfulstories, work with beautiful gemstones, and help build one of Singapore’s mostdistinctive luxury brands.

Most importantly, you’ll have the freedom to bring ideas to thetable and see them come to life.