Marketing Executive

POSITION PURPOSE

The Marketing Executive will work closely with the Head of Hospitals and Specialty to support the development and implementation of marketing activities across Zentiva UK’s product portfolio. The role exists to strengthen the local marketing focus on the VAM and specialty portfolio, increase ownership of marketing activities within the UK affiliate, and support sustainable portfolio growth through compliant, omnichannel marketing execution.

KEY RESPONSIBILITIES AND DUTIES

• Work alongside the Head of Hospitals and Specialty to develop and implement an aligned omnichannel marketing and marcomms strategy for Zentiva’s UK portfolio, including VAM, branded generics, OTC and hospital products.
• Manage and implement digital marketing platforms (Zentrix and OCE), including website and intranet content to support both external and internal communications.
• Lead external communications and conference strategy, project-managing the UK conference calendar to build corporate and portfolio brand awareness.
• Manage relationships with external agencies, ensuring delivery of agreed plans on time, within budget, and in line with agreed KPIs.
• Oversee and report on marketing activities, developing and reviewing multi-channel KPIs to continuously improve performance.
• Support product launches and NPI handover, working closely with the Launch Manager to ensure a successful go-to-market approach.
• Act as the UK–EU interface for marketing material review and approvals, ensuring compliance with GxP, ABPI and internal regulatory requirements.
• Collaborate cross-functionally with Sales, Medical Affairs, Regulatory, Legal, Quality, Finance, Supply Chain, Business Development and Business Excellence teams.

QUALIFICATIONS & REQUIRED SKILLS

• 3+ years of marketing experience within the pharmaceutical environment, preferably within generics or specialty pharma.
• Good understanding of the NHS structure, formulary development, ICBs and the ABPI Code of Practice.
• Experience managing agencies, budgets and marketing KPIs.
• Exposure to digital marketing and high IT literacy; digital marketing qualification is desirable.
• Degree or equivalent preferred; strong relevant experience will also be considered.
• Adaptable, proactive and collaborative working style, with a pragmatic and hands-on approach.
• Strong stakeholder management, communication and project management skills.

Our Recruitment Process:

To be considered for this role, please apply in our Applicant tracking system and refrain from sending your CV via email. Upon the completion of sourcing (CV collection) period, all received application will be reviewed by our Recruitment experts and evaluated against the needs of the open role. Successful candidates will be contacted by our Recruiting experts for an initial screening interview during which further details about the selection process will be shared. Successful candidates will progress to interviews with line managers, while not selected candidates will be informed in a written form as soon as possible.

Diversity is a fact. Inclusion is an act @Zentiva

At Zentiva, we are a team of 5000 unique talents bonded together by our purpose to provide health and well-being for all generations. We strive daily to create a work culture where everyone feels appreciated, can be their true selves, and contribute to the best of their ability. Seeking for a balanced team across the company, we welcome applications from all qualified candidates with various educational and industry experiences, cultural or ethnical backgrounds, and different life experiences or abilities, regardless of their religious or philosophical beliefs or whomever they choose to love.

Join our winning team! Be a part of our winning culture! Be Zentiva!