Marketing Executive – JJ Burke Car Sales

Multi Franchise Dealership Group

Join One of the West of Ireland’s Leading Motor Retail Groups

Established in 1974, JJ Burke Car Sales has grown to become one of the West of Ireland’s leading multi-franchise motor retailers, proudly representing Peugeot, Renault and Dacia while delivering exceptional customer service and automotive expertise for over 50 years.

As our business continues to grow and evolve, we are seeking a creative, commercially focused, and digitally minded Marketing Executive to join our dynamic team.

This is an exciting opportunity for an ambitious marketing professional — whether recently qualified or already experienced — to play a key role in shaping the online presence, customer engagement, and lead generation strategy of a fast-paced and forward-thinking automotive business.

The successful candidate will work across new vehicle brands, used cars, aftersales, recruitment campaigns, dealership events, and customer engagement initiatives while gaining hands-on experience with modern AI-powered marketing and lead management systems.

The Role

The Marketing Executive will be responsible for planning, coordinating, and delivering marketing activity across all areas of the dealership group.

This role requires someone who is:

Creative and innovative
Commercially aware
Digitally strong
Highly organised
Proactive and self-motivated
Passionate about customer experience
Eager to stay ahead of evolving marketing trends and technologies

The successful candidate will have the opportunity to work with modern AI-enhanced marketing tools, helping improve customer engagement, campaign performance, and lead conversion while continuously developing their own skillset within a growing business.

Key Responsibilities

Digital Marketing & Social Media

Manage and grow the company’s social media presence across Facebook, Instagram, TikTok, LinkedIn, YouTube, and emerging platforms.
Create engaging content including reels, stories, photography, video, graphics, and promotional campaigns.
Plan and schedule monthly content calendars.
Develop campaigns to generate vehicle enquiries, service bookings, recruitment engagement, and brand awareness.
Monitor engagement, trends, audience insights, and campaign performance.

Advertising & Campaign Management

Plan, coordinate, and execute creative marketing campaigns across digital and traditional platforms.
Manage manufacturer campaigns, used car promotions, finance offers, seasonal campaigns, and aftersales activity.
Assist with Meta Ads, Google Ads, local media advertising, sponsorships, and PR activity.
Identify target audiences, campaign objectives, and measurable outcomes.
Track ROI, analyse KPIs, and provide regular performance reports and recommendations.
Manage marketing budgets effectively to maximise return on investment.

AI & Lead Management Tools

Work with modern AI-powered marketing and lead management systems.
Assist in improving customer response times and lead conversion processes.
Analyse customer engagement data to support smarter marketing decisions.
Support the integration of new technologies, automation tools, and CRM enhancements within the business.

Website & Online Presence

Manage and maintain dealership websites ensuring vehicle stock, imagery, offers, blogs, and content remain accurate and up to date.
Optimise website content for SEO, lead generation, and customer engagement.
Monitor online reviews and support reputation management activity.

Content Creation

Produce high-quality marketing materials including:
vehicle photography,
video content,
social media campaigns,
email campaigns,
brochures,
showroom displays,
digital graphics,
and promotional material.
Ensure all marketing content reflects brand standards and business values.

Events, Sponsorship & Brand Promotion

Coordinate dealership events, launches, sponsorships, community engagement, and local partnerships.
Support recruitment marketing and employer branding initiatives.
Assist with award submissions, promotional activities, and customer events.

CRM & Customer Engagement

Manage and support customer database marketing campaigns.
Support customer retention strategies across sales and aftersales departments.
Work closely with sales and management teams to ensure marketing activity aligns with overall business objectives.
Build and maintain strong relationships with customers, suppliers, manufacturers, and media partners.

The Ideal Candidate

We are looking for an ambitious marketing professional who can combine creativity with commercial thinking and has a genuine interest in modern digital technologies.

Essential Skills & Experience

Qualification in Marketing, Digital Marketing, Communications, or related discipline.
Previous marketing experience preferred.
Strong social media and content creation skills.
Excellent communication, copywriting, and interpersonal skills.
Strong organisational and time management ability.
Ability to manage multiple projects in a busy environment.
Proficient in Microsoft Office including Word, Excel, and PowerPoint.
Experience using Canva, Adobe Creative Suite, CapCut, Meta Business Suite, or similar platforms.
Ability to work independently and collaboratively as part of a team.
Positive attitude with a proactive and flexible approach to work.
Full clean driving licence.

Desirable

Experience in automotive retail, retail marketing, or hospitality marketing.
Photography and videography experience.
Knowledge of SEO, Google Analytics, and digital advertising platforms.
CRM and email marketing experience.
Interest in AI tools, automation, and emerging marketing technologies.

Personal Attributes

The ideal candidate will be:

Energetic and enthusiastic
Creative and commercially minded
Highly organised with strong attention to detail
Adaptable in a fast-paced environment
Confident dealing with suppliers and teams
Passionate about customer experience
Motivated to continuously learn and develop

What We Offer

Competitive salary package based on experience
Opportunity to work with leading automotive brands
Career progression opportunities within a successful and growing dealership group
A supportive, energetic, and dynamic working environment
Hands-on experience across all aspects of marketing and branding
Ongoing training and professional development opportunities
Exposure to modern AI-driven marketing and lead management systems
Opportunity to continuously upskill and grow within a forward-thinking business

How to Apply

Please send your CV and cover letter outlining your experience and why you would be a great fit for this role.

We look forward to hearing from ambitious, creative, and motivated candidates who are ready to build their marketing career with JJ Burke Car Sales.

Job Type: Full-time

Work Location: In person

Marketing Executive

About J.J. Burke Car Sales