Marketing & Lead Generation Executive

Job Overview
We are seeking a dynamic and results-driven Marketing & Lead Generation Executive to join our team. This role involves developing and implementing innovative marketing strategies to enhance brand visibility, generate high-quality leads, and support overall business growth. The ideal candidate will possess strong organisational skills, a strategic mindset, and proficiency in digital marketing tools and techniques. This is an excellent opportunity for a motivated individual to contribute to a forward-thinking organisation with a focus on B2B marketing.

Key Responsibilities

Social Media Management

• Manage and grow company presence across Facebook, Instagram, LinkedIn and YouTube.
• Plan and schedule engaging content.
• Create posts, stories, reels, videos and carousel content.
• Increase audience engagement and follower growth.
• Monitor performance and recommend improvements.

Paid Social Advertising

• Create, manage and optimise Facebook and Instagram advertising campaigns through Meta Business Suite.
• Develop audiences and targeting strategies.
• Create and test multiple advert formats.
• Improve lead quality and reduce cost per lead.
• Monitor campaign performance and provide reporting.

Marketing Automation & CRM

• Manage marketing activity within HubSpot.
• Create and distribute email campaigns and e-shots.
• Build lead nurturing workflows and automated follow-up sequences.
• Support WhatsApp marketing campaigns and customer communications.
• Maintain marketing databases and reporting.

Creative Design

• Design engaging digital marketing assets including:
• Social media graphics
• Carousel adverts
• Email campaigns
• Flyers
• Sales support materials
• Promotional graphics
• Event marketing materials
• Edit images and videos for digital marketing use.
• Ensure all content is professionally presented and aligned with brand standards.

Skills & Experience

Essential

• Proven experience managing social media accounts for a business.
• Strong experience with Meta Business Suite and Facebook/Instagram advertising.
• Experience creating and optimising paid social campaigns.
• Experience using HubSpot Marketing or similar CRM platforms.
• Strong design skills using Canva, Adobe Creative Suite or similar tools.
• Excellent copywriting and communication skills.
• Ability to analyse campaign performance and make data-driven decisions.
• Strong organisational skills and attention to detail.

Desirable

• Video editing experience.
• LinkedIn advertising experience.
• YouTube content management.
• Photography and content creation experience.
• Experience working within B2B environments.
• Experience supporting a sales team through lead generation activities.

What Success Looks Like

• Consistent generation of qualified leads.
• Growth in audience engagement, reach and ROI.
• Successful management of paid advertising campaigns.
• High-quality marketing materials delivered on time.
• Effective use of HubSpot to improve lead nurturing and conversion.
• Measurable contribution to business growth.

What We're Looking For

We are looking for someone who enjoys taking ownership, is proactive, commercially minded and focused on delivering results.

This is an excellent opportunity for someone who wants to make a genuine impact, take responsibility for marketing activity and grow with an ambitious business.

If you are passionate about digital marketing, lead generation and creating content that delivers measurable outcomes, we would love to hear from you.

Pay: £28,000.00-£35,000.00 per year

Benefits:

• Free parking
• On-site parking

Experience:

• Paid Social Marketing: 2 years (preferred)
• Social media marketing: 4 years (preferred)

Work Location: In person