Marketing Manager - Digital

Company Overview

About Us:
At Rodan Energy, our mission is Making Sustainable, Attainable. As a leading North American energy services company, we provide innovative energy solutions that help clients reduce energy costs and GHG emissions, support electrification, and enhance grid efficiency. With over 20 years of expertise, we’re trusted by North America’s largest energy users, power producers, and utilities.

Why Join Rodan:

• Thriving Industry: Join a rapidly growing sector at the forefront of innovation and sustainability, shaping the future of energy management.
• Product Market Fit: With a 98% client retention rate and consistent YOY growth, Rodan has built a reputation for delivering trusted, long-term partnerships with industry leaders.
• Top Talent & Strong Culture: Collaborate with high-performing, passionate individuals who are committed to excellence and sustainability.

Position Summary

We are seeking a Marketing Manager - Digital to lead our digital marketing strategy and execution, with a strong focus on marketing technology, campaign performance, and data-driven decision-making. This role owns HubSpot as our core marketing automation and CRM platform, driving implementation, optimization, and alignment across marketing, sales, and revenue operations (RevOps).

The ideal candidate is a highly analytical and systems-oriented digital marketer with strong experience in marketing automation and CRM platforms (particularly HubSpot), website management (e.g., WordPress), and campaign analytics. They will be working cross-functionally with Sales and RevOps, have a strong focus on data quality and performance measurement, and thrive in a fast-paced, collaborative environment.

Key Responsibilities

HubSpot Ownership and Roadmap

• Serve as the technical and strategic owner of HubSpot as Rodan's marketing automation platform (MAP).
• Build and maintain a progressive HubSpot roadmap, with each phase tied to a specific business case outcome (e.g., improved lead scoring lifting MQL-to-SQL conversion, lifecycle automation reducing manual sales touches).
• Architect and maintain lead scoring, lifecycle stages, list segmentation, properties, workflows, and reporting dashboards.
• Ensure clean data hygiene, GDPR/CAN-SPAM compliance, and proper sync with the CRM.
• Partner with sales operations to ensure marketing-to-sales handoffs and attribution are accurate and trusted.

Email Campaign Execution

• Plan, build, test, and deploy email campaigns supporting both inbound (nurture, content promotion, webinar invites) and outbound (sales-led sequences, ABM plays) motions.
• Run A/B tests on subject lines, content, send times, and CTAs to continuously improve engagement and conversion.
• Partner with the Field and Event Marketing Specialist to deploy pre-event, during-event, and post-event email campaigns.
• Report on email performance against KPIs and translate findings into the next quarter's plan.

Web Content Distribution and SEO/AEO

• Publish and maintain content on the Rodan corporate website, ensuring every page is properly tagged for traditional SEO (meta tags, schema, internal linking, keyword targeting).
• Optimize content for Answer Engine Optimization (AEO) so Rodan content surfaces in AI-generated answers from ChatGPT, Claude, Perplexity, Google AI Overviews, and similar engines.
• Maintain a structured content taxonomy and tagging system that supports both human navigation and machine discoverability.
• Monitor organic traffic, keyword rankings, click-through rates, and citation rates in AI engines, and report monthly on trends.
• Partner with content creators to ensure new assets are published with the technical foundations to perform.

LinkedIn Corporate Page

• Own the content calendar and distribution for the Rodan corporate LinkedIn page.
• Plan, schedule, and publish posts aligned with corporate themes, event amplification, and content launches.
• Engage with comments, manage community moderation, and partner with executives on thought leadership amplification.
• Report on follower growth, engagement rate, impressions, and click-throughs, and continuously refine content strategy based on performance.

Qualifications

• 5+ years of B2B digital marketing experience, with deep hands-on ownership of a marketing automation platform (HubSpot strongly preferred).
• Demonstrated ability to build a MAP roadmap that ties technical work to business case outcomes, not just feature adoption.
• Strong email marketing skills, including segmentation, A/B testing, deliverability best practices, and lifecycle automation.
• Working knowledge of SEO fundamentals (technical SEO, on-page, schema markup) and emerging AEO/GEO practices.
• Experience managing a corporate LinkedIn page, including content planning, publishing, and analytics.
• Comfort with HTML/CSS basics, CMS platforms, and analytics tools (Google Analytics, Search Console, HubSpot Reports).

Preferred Qualifications

• HubSpot certifications (Marketing Software, Inbound, Email Marketing).
• Experience integrating HubSpot with CRM platforms such as Salesforce or HubSpot CRM.
• Familiarity with LinkedIn Campaign Manager for paid amplification.
• Background working in close partnership with field/event marketing teams.

Rodan Benefits and Compensation Include:

• Competitive compensation package and performance-based incentives
• Comprehensive health and wellness benefits
• Compensation Range: $70,000k - $110,000k
  

Apply Now: Apply today and help shape the future of digital marketing at Rodan. We look forward to learning more about your experience and what you can bring to our team.

Hiring Process
Rodan Energy's hiring process is designed to identify candidates who are the right fit — technically, culturally, and professionally. As part of our process, candidates should be aware of the following:

• Background Check: As part of our hiring process, successful candidates will be required to complete a background check, which may include criminal record and credential verification.
• Assignment: Shortlisted candidates may be asked to complete a practical assignment. This is an opportunity to demonstrate your strategic thinking, creativity, and approach to real-world challenges relevant to the role.

We respect your time and will provide clear instructions and reasonable timelines for any assignments requested.

Referral Bonus: Do you know someone who would be a great fit for our team? We're offering a $2500 for successful referrals that lead to a hire for this role, effective until further notice. Please connect with Jenny at jenny.dong@rodanenergy.com.

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