Marketing Manager (jewellery brand)
THE COMPANY:
Crystal Heaven London is a growing independent British jewellery brand established in 2013, specialising in demi-fine earrings and luxury piercing adornments. We're passionate about originality and all our pieces are designed in-house and handcrafted with exceptional quality by carefully selected expert artisans. The brand has lots of exciting future plans so this is an opportunity to be part of the journey! We’re a really friendly team working from a small office in the heart of Pangbourne, near Reading. You will be working closely with the Creative Director and company owner, Natasha.
Discover what we're all about at www.crystalheavenjewellery.com
THE ROLE:
We're looking for a creative, social-media obsessed individual to join our team and own our digital marketing channels, helping to grow engagement across all platforms. You'll be passionate about build brand visibility and community through high-quality, consistent and commercially aligned social content.
KEY RESPONSIBILITIES:
Content Creation
- Plan and create engaging daily content (Reels, TikToks, Stories, Posts)
- Film and edit short-form video content in-house
- Create on-brand graphics and captions
- Manage content calendar across platforms
- Repurpose long-form content into short-form assets
Platform Management
- Manage Instagram, TikTok, Facebook, Pinterest social accounts
- Monitor DMs, comments and community engagement
- Respond to customer enquiries via social
- Maintain brand tone of voice
Digital, CRM & Performance
- Manage performance across email, paid media, web, and organic channels
- Build and optimise CRM journeys and segmentation
- Report on key KPIs including conversion rates, and revenue impact
Campaign Support
- Execute product launches via social channels
- Support seasonal campaigns with content rollouts
- Coordinate influencer gifting and collaborations
- Track trending sounds, formats and viral moments
Performance Reporting
- Monitor reach, engagement, saves, shares, follower growth
- Provide weekly/monthly insights
- Recommend content improvements based on data
KPIs
- Engagement rate
- Follower growth
- Reel/video views
- Website clicks from social
- Social-driven revenue (where trackable)
Ideal Profile
- 3-5 years of social media experience
- Deep understanding of the platform formats, algorithm shifts, and what makes content perform
- Experience in fashion, beauty, or lifestyle brands strongly preferred
- A sharp creative eye, with the ability to spot trends early and turn them into relevant content.
- Confident copywriter aligning with our tone of voice and audience
- Highly organised, comfortable juggling multiple campaigns and deadlines in a fast-paced environment.
- Strong photo and video editing skills (e.g adobe premiere pro)
- Confident filming and presenting when needed
Please include a cover letter and relevant portfolio along with your CV. Applications without a cover letter will not be considered.
Job Type: Full-time
Pay: From £40,000.00 per year
Benefits:
- Company events
- Company pension
- Employee discount
- On-site parking
Application question(s):
- Are you located near Pangbourne, Berkshire?
Education:
- GCSE or equivalent (preferred)
Experience:
- Marketing: 1 year (required)
Work Location: In person