Marketing Operations Executive - Vietnam

As a strategic operations and business support partner, Business Support Solutions helps organizations simplify complexity and operate with confidence. Through integrated HR, Finance, and Strategic Governance services, we enable businesses to unlock efficiency, maintain compliance, and scale sustainably across global markets.

We don’t just support operations, we transform them into strategic drivers of growth, performance, and long-term success.

If your organization is seeking smarter processes, expert support, and technology-driven solutions, this is where operational excellence begins.

Why We Need You

As a Marketing Operations Executive, you will be responsible for supporting customer acquisition and retention initiatives through the planning, execution, and optimization of marketing campaigns. You will work closely with cross-functional teams to ensure promotions, CRM activities, and customer engagement programs are delivered effectively and generate measurable business results.

This role is ideal for a highly organized and analytical professional who enjoys working with data, marketing operations, campaign execution, and customer engagement strategies.

What You'll Be Doing

Campaign Planning & Execution

• Plan, execute, and optimize customer retention and engagement campaigns across multiple channels, including CRM, email, SMS, push notifications, and other communication platforms

• Coordinate campaign setup, launch, and ongoing management to ensure smooth execution

• Support customer acquisition, retention, reactivation, and loyalty initiatives

• Ensure all campaigns are delivered accurately and within agreed timelines

Customer Analytics & Segmentation

• Analyze customer behavior, segmentation, and lifecycle data to identify engagement and retention opportunities

• Develop audience segmentation strategies to support personalized customer experiences

• Monitor campaign performance and generate actionable insights to improve effectiveness and ROI

• Track key marketing performance indicators and engagement metrics

CRM & Marketing Automation

• Manage and optimize CRM systems and marketing automation platforms

• Support customer lifecycle management initiatives through automated customer journeys

• Conduct A/B testing and experimentation to improve messaging, timing, targeting, and campaign performance

• Ensure customer communications align with brand standards and compliance requirements

Reporting & Market Analysis

• Prepare regular reports on campaign performance, customer engagement, and retention metrics

• Monitor market trends and competitor activities to identify opportunities and risks

• Provide recommendations to improve campaign performance and operational efficiency

• Support business decision-making through data-driven insights

Cross-Functional Collaboration

• Work closely with Product, Data, Customer Support, Acquisition, and Retention teams

• Collaborate with stakeholders to improve the overall customer experience

• Support strategic marketing initiatives and business growth objectives

• Participate in campaign planning, performance reviews, and continuous improvement initiatives

What You Bring to the Team

• Bachelor's Degree in Marketing, Business Administration, Communications, Data Analytics, or a related field

• Minimum 2 years of experience in Marketing Operations, CRM Marketing, Retention Marketing, Campaign Management, or a related role

• Experience within iGaming, online gaming, fintech, e-commerce, or digital products is considered an advantage

• Strong understanding of customer lifecycle management and retention marketing principles

• Hands-on experience with CRM and marketing automation platforms

• Strong analytical skills with the ability to interpret customer and campaign data

• Experience conducting A/B testing and campaign optimization initiatives

• Advanced proficiency in Microsoft Excel and reporting tools

• Excellent communication skills in Vietnamese and English

• Strong project management and organizational abilities

• Ability to manage multiple projects simultaneously and meet deadlines

• Detail-oriented with a strong focus on accuracy and quality

• Ability to work independently and collaboratively in a fast-paced environment

Success Metrics

You will be measured on:

• Campaign Performance and ROI

• Customer Retention Rate

• Customer Engagement Metrics

• Churn Rate Reduction

• Customer Lifetime Value (CLV)

• CRM Campaign Conversion Rates

• Reactivation Campaign Performance

• Segmentation Effectiveness

• Reporting Accuracy and Timeliness

• Operational Efficiency and Process Compliance

Why You'll Love Working With Us

• Competitive compensation package aligned with your experience and contribution

• Health insurance coverage

• Meal allowance

• Professional growth and career development opportunities

• Exposure to international projects and fast-growing markets

• Continuous learning and development support

• Collaborative and data-driven working environment

• Opportunity to directly impact customer growth, engagement, and retention

• Dynamic international team with strong career progression opportunities

Position: Marketing Operations Executive
Location: Vietnam
Department: Marketing Acquisition & Retention
Employment Type: Full-Time
Reporting To: Marketing Operations Manager / Team Leader
Work Schedule: Full-Time, including flexibility during campaign launches and peak business periods
Market Focus: Vietnam Market.