About IRIS

IRIS RegTech Solutions Limited (formerly IRIS Business Services Limited) is India’s only listed RegTech SaaS provider, pioneering technology-driven regulatory and supervisory compliance solutions worldwide. Headquartered in Mumbai with subsidiaries across the U.S., Singapore, Malaysia, and Italy, IRIS serves over 30 regulators and 6,500 enterprises in 55 countries. The company is an active member of XBRL jurisdictions, including XBRL International, XBRL India, XBRL Europe, XBRL South Africa, and XBRL US. Recognized globally for its award-winning SupTech, RegTech, and DataTech platforms - including IRIS iFile, IRIS iDEAL®, IRIS CARBON®, and IRIS MSME - IRIS helps banking and financial sector regulators digitize supervision and enterprises and achieve seamless financial and ESG reporting.

IRIS’ products are XII certified, ISO 27001:13 and SSAE 18 (SOC 1 Type 2) certified, ensuring industry leading security and reliability. Combined with deep expertise in XBRL, AI, and ML, IRIS delivers robust, high-quality regulatory data infrastructure that enhances transparency, strengthens governance, and supports sustainable growth across the financial ecosystem.

To read more about IRIS, visit our website: https://irisregtech.com

Title: Marketing Operations Specialist

Location: Turbhe, Navi Mumbai

Experience: 1-3 Years

About the Role

We are looking for a detail-oriented and technically skilled Marketing Operations Specialist with hands-on experience in CRM and marketing automation platforms such as Zoho CRM, HubSpot, or similar tools.

The ideal candidate will have a strong understanding of marketing funnels, lead lifecycle management, campaign operations, and CRM automation workflows. This role requires close collaboration with marketing and sales teams to streamline lead management, optimize campaign execution, and ensure accurate reporting and data governance within the CRM ecosystem.

Key Responsibilities

Manage, maintain, and optimize CRM and marketing automation platforms (e.g., Zoho CRM, HubSpot, or equivalent)
Design and implement marketing funnel workflows, including lead capture, routing, scoring, and automation
Own end-to-end lead lifecycle management, including lead assignment, nurturing support, and database hygiene
Support demand generation initiatives such as email campaigns, webinars, landing pages, and gated content
Integrate CRM systems with website forms, landing pages, webinar tools, and third-party applications
Create and manage workflows, automation rules, segmentation logic, custom fields, and dashboards
Track and analyze campaign performance, funnel metrics, and lead stage movement
Maintain data accuracy through deduplication, validation, and data enrichment processes
Collaborate with marketing and sales teams to ensure SLA adherence, proper lead tracking, and reporting alignment
Prepare weekly and monthly reports on campaign performance, lead flow, and pipeline contribution
Identify opportunities to enhance automation efficiency, reporting, and operational workflows

Required Skills & Qualifications

1-3 years of experience in Marketing Operations, CRM Management, or Marketing Automation
Hands-on experience with CRM platforms such as Zoho CRM, HubSpot, Salesforce, or similar
Strong knowledge of marketing funnel management and CRM workflow setup
Experience with lead scoring, routing logic, and lifecycle management
Understanding of email marketing and lead nurturing workflows
Experience supporting webinars, landing pages, and demand generation campaigns
Familiarity with CRM integrations, APIs, and automation tools
Strong analytical mindset with attention to data accuracy and reporting
Good communication and stakeholder management skills
Comfortable working from office in Turbhe

Preferred Skills

Experience with tools like Zoho Campaigns, HubSpot Marketing Hub, Marketo, or similar platforms
Background in B2B marketing environments
Proficiency in Excel or Google Sheets for reporting
Understanding of campaign attribution and marketing analytics
Exposure to tools like Google Analytics, LinkedIn Campaign Manager, or webinar platforms

Awards won by IRIS

Won recognition as Indias best Fintech at the Financial Express Best Banks Awards. an award that was presented to our CEO by Smt Nirmala Sitharaman, Finance Minister, Govt of India.

IRIS has been selected as the Best Tax Technology Service Provider 2022 in category National Taxation Awards at the prestigious TIOL Awards.

IRIS CARBON has won The Most Agile/Responsive SaaS Solution of the Year award at the 2022 SaaS Awards by Awarding and Consultancy International.

At IRIS CARBON, we are committed to creating a diverse and inclusive environment. We are an equal opportunity employer and welcome applicants from all backgrounds

Marketing Operations Specialist

About IRIS Business Services Ltd