Marketing Operations Specialist

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Description

As a Marketing Operations Specialist, you are responsible for supporting the Commercial organization in the execution of go to market digital processes and campaigns. You are organized, detail-oriented and have a desire to dive deep into the marketing tech stack. You will work with closely with the demand generation, SaaS marketing and revenue operations teams, to execute on day-to-day tasks, support campaigns and operational programs.

You will report to the Manager, Marketing Operations Software and work in a hybrid environment from our Toronto, Ontario office location.

Your Responsibilities:

• Ensure data integrity of source systems to support GTM (go to market) activity by focusing on data completeness, enrichment and hygiene.
• Work cross functionally with the operations team to support incoming cases, ongoing process changes, and systems builds.
• Benchmark and monitor campaign tracking and performance across the prospect and customer lifecycles, including MQLs, SQOs and velocity.
• Collaborate with marketing operations, data and architecture teams on data hygiene, systems stability, enrichment and enhancements.
• Follow through with the marketing team, ensure that projects are delivered on time and deadlines are met using project management solutions (ClickUp, Salesforce Work Manager).
• Stay current with marketing automation best practices, industry standards and compliance.
• Champion marketing automation best practices, including documentation, guidance, database governance and management, training, and enablement across varied functional teams.
• Active participation in the agile methodology to manage marketing campaign support and infrastructure improvements to support the prospect and customer lifecycles.
• Leveraging insights from platform-based reporting and new functionalities in the MarTech stack to enhance the campaign experience.

The Essentials - You Will Have:

• Bachelor's Degree
• Legal authorization to work in Canada is required. We will not sponsor individuals for employment visas, now or in the future for this job opening.

The Preferred - You Might Also Have:

• 1+ years of experience in digital marketing, marketing automation or operations.
• Experience building and executing on cross-channel marketing programs.
• Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions.
• Adobe Marketo Engage certification.
• Experience with Marketo, Salesforce, PathFactory, Drift, Google Analytics or similar software.

What We Offer:

• Health Insurance including Medical and Dental
• Health Care Spending Account (HCSA – dependent on the plan chosen)
• Employee Assistance Program (EAP)
• Retirement plans
• Paid Time off
• Volunteering Time off
• Employer Savings Plan Matching (includes RRSP, TFSA, and EPSP)
• Employer Paid DC Pension
• Maternity and Parental Leave Top-Up
• Fitness Reimbursement Program
• Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.

This position is part of a job family. Experience will be the determining factor for position level and compensation.

For this role, the Base Salary Compensation is from $63,120 - $94,680 with an annual target bonus of 5% of base salary.

This posting is for an existing vacancy within our organization.

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

#LI-Hybrid

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We are an Equal Opportunity Employer including disability and veterans.

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (519) 618-4899.

Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.