Marketing & Social Media Manager

Who We Are

We are a growing, independently owned construction company. We are experts in design and installation of kitchens, bathrooms, as well as full property refurbishments for both residential and commercial clients.

With a strong reputation for delivering high-quality, end-to-end projects - from strip-out to final handover - we are now investing in our brand and online presence - and we're looking for a driven Marketing & Social Media Manager to lead that growth.

This is an outstanding opportunity for someone who thrives in a small business environment, takes real ownership of their work, and wants to see the direct impact of their efforts.

The Role

You will be our first dedicated marketing hire, responsible for building and managing the company's entire digital presence from the ground up. Working closely with the directors and project teams, you'll turn our completed projects into compelling content, grow our audience across key platforms, and develop marketing systems that generate consistent enquiries from new clients.

This role requires someone who is equally comfortable crafting a well-written caption, updating a CRM, and planning a three-month content calendar - all without being chased.

Key Responsibilities

Social Media Management

• Own and manage the company's presence across Instagram, Houzz, and other relevant platforms
• Create and schedule engaging content including before-and-after project reveals, behind-the-scenes footage, and client testimonials
• Grow follower counts and audience engagement through consistent, high-quality posting and community interaction
• Monitor performance metrics and adjust strategy accordingly
• Stay current with platform algorithm changes, trends, and best practices relevant to the home improvement and construction sector

Newsletter & Email Marketing

• Plan, launch, and manage a regular company newsletter targeting past clients, warm leads, and industry contacts
• Build and maintain a subscriber list, segmenting audiences where appropriate
• Write compelling email content that showcases completed projects, seasonal offers, and company news
• Track open rates, click-throughs, and conversions, iterating to improve performance over time

Content Creation & Photography Coordination

• Coordinate with project teams to capture photography and video content at key project milestones, including staging clients’ homes as required
• Interview clients to capture their renovation stories and incorporate their stories into your content
• Maintain a library of project imagery, videos, and testimonials for ongoing use across all channels

Website & SEO

• Keep the company website up to date with new projects
• Implement basic on-page SEO practices to improve organic search visibility for relevant local search terms

Online Reputation & Reviews

• Proactively request and manage client reviews on relevant platforms

Administration & Marketing Operations

• Maintain an organised marketing calendar, content schedule, and asset library
• Manage relationships with any external suppliers (e.g. photographers, printers)
• Assist with the preparation of client-facing documents
• Support the directors with general administrative tasks as required, including managing relevant inboxes, scheduling, and maintaining CRM records
• Track marketing spend and report regularly on ROI and key performance indicators

Essential requirements

• Proven experience in a marketing or social media management role, ideally within a small business or trade/construction environment
• Demonstrated ability to work independently and manage multiple priorities with minimal supervision
• Strong copywriting skills - you can write in a clear, engaging, and professional tone
• Proficiency with social media platforms and scheduling tools
• Basic photography or video editing skills
• Solid administrative skills - highly organised, detail-oriented, and reliable

Desirable:

• Experience in the construction, interiors, or home improvement sector
• Familiarity with WordPress or similar CMS platforms
• Knowledge of local SEO practices
• Experience managing Google Business Profile or paid social campaigns
• Experience launching and managing an email newsletter or CRM-based email campaign
• Valid UK driving license

What We Offer

• Flexible hybrid working - work schedule to be managed between client site visits and administrative time working from our central London office and your home
• 28 days holiday (including bank holidays)
• Pension scheme
• Performance bonus (to be agreed with successful candidate)
• Travel allowance for client site visits
• Real autonomy and ownership of the marketing function from day one
• The opportunity to build something from the ground up and see tangible results
• A collaborative, down-to-earth team that values your input

Job Types: Full-time, Permanent

Pay: £30,000.00-£38,000.00 per year

Benefits:

• Company pension
• Sick pay

Application question(s):

• Do you own or have access to a vehicle you could use to travel to client sites?

Experience:

• Social media management: 1 year (required)
• Content creation: 1 year (required)

Licence/Certification:

• Driving Licence (preferred)

Work Location: Hybrid remote in London