Marketing Specialist

Job Overview
We are seeking a dynamic and results-driven Marketing Specialist to join our innovative marketing team. In this role, you will be at the forefront of developing and executing comprehensive marketing strategies that elevate brand visibility, drive customer engagement, and boost sales across digital platforms. Your expertise in digital marketing tools, content creation, and data analysis will be essential in crafting campaigns that resonate with target audiences and deliver measurable results. This paid position offers an exciting opportunity to contribute to a fast-paced environment where creativity meets analytics to achieve impactful growth.

Duties

• Develop, implement, and optimize multi-channel marketing campaigns utilizing SEO tools, Google Ads, Facebook Advertising, and marketing automation platforms.
• Conduct keyword research and SEO audits to improve organic search rankings and enhance content visibility across search engines.
• Manage content creation and editing for websites, blogs, email marketing, and social media channels using WordPress, Adobe Creative Suite, and content management systems.
• Design compelling graphics and visuals with Adobe Photoshop and graphic design tools to support campaign materials.
• Analyze campaign performance using Google Analytics, SQL queries, and other analytics tools; adjust strategies based on data insights to maximize ROI.
• Coordinate social media management efforts across platforms like Facebook, Instagram, LinkedIn, ensuring consistent brand messaging and engagement.
• Optimize website performance through conversion rate optimization techniques, HTML/CSS adjustments, and A/B testing to improve user experience and lead generation.

Requirements

• Proven experience in digital marketing with a strong understanding of SEO, SEM (Search Engine Marketing), Google AdWords/Ads, and performance marketing strategies.
• Proficiency in SEO tools, Google Analytics, Google Ads, Facebook Advertising, Content management systems like WordPress, and marketing automation platforms.
• Skilled in content creation including copywriting for blogs, emails, social media posts, and landing pages that drive engagement.
• Technical knowledge of HTML, CSS, JavaScript basics, SQL for data analysis is highly desirable.
• Familiarity with e-commerce platforms and B2B marketing practices to support diverse campaign objectives.
• Strong graphic design skills with Adobe Photoshop or Adobe Creative Suite; experience with content management systems is preferred.
• Excellent project management skills with the ability to handle multiple campaigns simultaneously while meeting deadlines.
• A proactive mindset with a passion for digital marketing trends and continuous learning to stay ahead in the industry. Join us as a Marketing Specialist where your innovative ideas will shape impactful campaigns! We’re committed to fostering an inclusive environment that supports your growth while offering a rewarding career path in digital marketing excellence.

Pay: $17.50 - $20.00 per hour

Work Location: In person