Marketing Specialist

JOB SUMMARY

The Marketing Specialist, Research Analyst provides strategic, analytical and project management leadership for Sales, Products, and Marketing initiatives at the Kentucky Lottery Corporation (KLC). This role assists in developing actionable business intelligence to develop product and marketing strategies for our corporate account partners.

ESSENTIAL DUTIES/RESPONSIBILITIES

• Anticipates information and insight needs for the Sales, Products and Marketing Departments and KLC Senior Leadership.

• Serves as main point of contact for internal sales data requests. Provides monthly, quarterly, annual, and ad hoc corporate account reporting and sales analysis for out-of-stocks, YoY projections, and promotional conception. Coordinates with Promotions Department and Corporate Account marketing functions as necessary.

• Assists KLC team members in sourcing and summarizing information needed to make informed decisions on design, promotion, and sale of lottery products.

• Assists Manager of Digital Research in the execution and reporting of consumer data and information.

• Manages ongoing ROI analysis of KLC retailer promotions in partnership with the Promotions Department.

KNOWLEDGE/SKILLS/EXPERIENCE

• Bachelor’s degree in business, marketing or related field; related experience may be substituted in lieu of a degree.
• Experience in marketing or research preferred.
• Strong organizational skills required. Experience with organizational software (Monday.com/Asana/MS Planner, etc.) a plus.
• Working knowledge of PC and exceptional skills in Microsoft Office Suite – especially Excel and PowerPoint. Experience with Microsoft BI a plus.
• Knowledge of basic statistics used in business settings.
• Experience and knowledge of qualitative and quantitative sampling techniques.
• Proficient verbal and written communication skills with the ability to communicate effectively with internal and external stakeholders.
• Ability to work collaboratively with cross-functional teams across multiple departments.
• Knowledge or experience in lottery industry a plus.

CORE VALUES

Must be able to exhibit the KLC’s core values:

• Integrity – We do the right thing.
• Accountability – We are accountable to the Governor, the General Assembly, the people of the Commonwealth and to each other.
• Social Responsibility – We are good corporate citizens, giving back to the community.
• Diversity, Equity & Inclusion – We value and respect our colleagues, our customers, and the communities we serve.
• Teamwork – We believe in collaboration and the strength of people coming together to achieve something great.
• Innovation – We embrace innovation, working to proactively see opportunities.
• Fun – We have fun at work and enjoy a positive work environment.

SUPERVISORY RESPONSIBILITIES

This position has no supervisory responsibilities.

WORKING CONDITIONS

• Office/Hybrid environment in accordance with KLC policies.
• Travel – 10% or less.

PHYSICAL REQUIREMENTS

• Ability to lift up to 15 pounds: Occasionally
• Standing or sitting: Continuously
• Moving: Occasionally
• Reaching, writing, fingering, typing: Continuously
• Talking and hearing: Continuously
• Seeing: Must be able to read reports, documents and use a computer: Continuously
• Sitting for long periods of time: Continuously

BENEFITS

We offer a comprehensive employee benefits package including medical, dental, vision, wellness program, health savings account, flexible spending accounts, company paid life insurance, supplemental life insurance, company paid short-term and long-term disability, paid parental leave, voluntary benefit plans, generous paid time off plans, retirement plans – including 401(k), 457(b), IRAs, and a money purchase retirement plan in which after one year of service the company contributes the equivalent of 8% of your base pay.

Salary Range: $54,156-$67,643 (Midpoint). Our goal is to pay a competitive market salary for new employees, which is typically up to the midpoint of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills and internal pay equity

TO APPLY

• Interested candidates may send their resume and salary expectations to: klcjobs@kylottery.com
• Please indicate “Position #2126” in the subject line of your e-mail.
• We will only contact candidates who match the qualifications for this role and who are selected for the next steps in the talent acquisition process.

The Kentucky Lottery Corporation is an equal employment opportunity employer.

Our mission is to build a diverse, equitable and inclusive environment where everyone is valued. We’re all winners when we embrace our differences.