Marketing Specialist

An exciting opportunity for a passionate marketer to lead innovative campaigns, create compelling content, and help shape the future of our brand.

As a Marketing Specialist, you’ll work closely with the Group Marketing Manager and cross-functional teams to develop and execute multi-channel strategies that boost visibility, engagement, and growth. You’ll combine creativity with data-driven thinking to deliver high-impact marketing initiatives across digital, content, and brand.

What You’ll Do:

• Lead the conceptualisation, planning, and execution of multi-channel marketing campaigns aligned with business goals and audience needs
• Create persuasive content across digital, social media, email, and print to maintain brand consistency and engagement
• Optimise digital performance through SEO, SEM, and targeted email strategies
• Conduct market research and competitor analysis to inform strategy and identify opportunities
• Track and report on campaign performance leveraging analytics tools and KPIs to measure effectiveness, identify areas for improvement, and optimise ROI.
• Support the planning and execution of key marketing events
• Maintain brand integrity across all marketing assets and communications
• Collaborate with internal stakeholders and external partners to deliver aligned, effective campaigns

What We’re Looking For:

• 3–5 years of experience in brand and digital marketing (finance industry experience preferred)
• Proficiency in digital tools and platforms including SEO, SEM, Google Analytics, email marketing, and social media
• Strong content creation and copywriting skills across multiple platforms
• Solid understanding of campaign tracking and performance optimisation
• Exceptional communication and stakeholder management skills
• Highly organised with strong project and time management abilities
• A creative thinker with a passion for innovation and continuous improvement
• Experience with marketing automation tools is a bonus
• Graphic design and multimedia skills are a plus
• Bachelor or Masters in Marketing, Communications, Business, or a related field (preferred)

Why Join Us?

At Prime Financial Group, we’re not just growing — we’re building something extraordinary. As part of a listed company with 45% team ownership, we empower our people to co-create the future, take ownership of their careers, and make a lasting impact. As part of Prime Financial Group (ASX: PFG), a market-leading financial services firm with over 200 team members globally, you’ll benefit from the energy of a startup and the backing of a listed company. Innovation, ownership, and entrepreneurship are central to everything we do.

You’ll enjoy:

• A dynamic and collaborative environment with room to own and grow your role
• A clear path for career development across a growing organisation
• Exposure to high-impact projects and cross-functional initiatives
• Hybrid work flexibility and a vibrant CBD-based office with top-tier facilities
• A supportive culture that values creativity, performance, and continuous learning

Pay: $80,000.00 – $90,000.00 per year

Work Location: Hybrid remote in Southbank VIC