Marketing Specialist
HLG is dedicated to making a difference in the lives of people who have been injured or disabled. What we do every day, with each individual client, positively impacts them as they face some of their most difficult times. Making a difference is what drives every member of this team, and it makes us one of the preeminent firms in our industry.
We are a committed, collaborative team of professionals driven by a shared purpose. As we continue to grow, we’re looking for people who embrace challenges, take initiative, and are willing to go the extra mile—because our clients deserve nothing less. If you’re looking for more than just a routine job and want to make a meaningful impact through the work you do, we’d love to hear from you.
Currently, we are looking for a driven and organized Marketing Specialist to join our growing Marketing team. In this role, you'll play a key part in bringing marketing campaigns to life by supporting paid media initiatives, email marketing, event coordination, reporting, and day-to-day marketing operations. You'll collaborate with internal teams, vendors, and media partners to help deliver impactful campaigns that strengthen our brand and drive results.
This is an exciting opportunity for a marketing professional who enjoys both creative and analytical work, thrives in a fast-paced environment, and is eager to expand their skills in media buying, campaign management, marketing analytics, and event execution. If you're a proactive problem-solver who loves keeping projects on track and making an impact, we'd love to hear from you!
Some of the key responsibilities include (but are not limited to):
Paid Media & Media Buying Support
- Assist in the planning, setup, and monitoring of paid advertising campaigns across platforms such as TV, radio, and billboards.
- Support the Marketing Director in managing campaign budgets, pacing, and performance tracking.
- Pull and organize campaign performance reports, highlighting key metrics such as CPL, CTR, and ROAS.
- Help research and evaluate media placement opportunities, including digital, OTT/streaming, and local broadcast.
- Assist with trafficking ad creative to media partners and ensuring deadlines are met.
- Learn and grow within the media buying function under the mentorship of senior marketing staff.
Marketing Coordination and Events
- Assist in the planning, execution, and tracking of email marketing campaigns, including content creation, scheduling, and performance reporting.
- Support the Marketing Director and Digital Director with data reports, presentations, and marketing analysis.
- Coordinate logistics for internal and external events, including promotional materials, vendor communications, and on-site support.
- Manage and update marketing calendars, campaign timelines, and promotional schedules.
- Maintain organized records of marketing assets and materials for easy access and brand consistency.
- Support the Marketing Director by attending and assisting with occasional marketing and networking events held both during and outside of regular business hours.
OUR IDEAL CANDIDATE DEMONSTRATES OUR "EPIC" CORE VALUES
- Displays Excellence by being growth-minded, being adaptable, and always striving for greatness
- Shows Passion, care, and devotion to each client (and team member) they come in contact with daily
- Wants to Impact their community, feeling personal fulfillment by having an indisputable effect on others
- Shows Courage and initiative to overcome the unknown
EDUCATIONAL/EXPERIENCE REQUIREMENTS
- Bachelor’s degree in marketing, communication, or related field.
- 1-3 years of experience in marketing, media buying/paid ads, or communication role.
- Strong communication skills and writing skills, with an eye for detail and storytelling.
- Ability to manage multiple projects and deadlines with minimal supervision.
- Familiarity with Google Analytics, social insights, and reporting dashboards is a plus.
Why You’ll Love It Here
We offer a supportive, in-office team that values collaboration along with:
- A comprehensive benefits package that includes medical, dental, and vision benefits, paid time off, 401k, paid parental leave, and pet benefits program.
- A flexible full-time schedule designed around core hours.
- The chance to build a stable career while doing work that truly matters.
- Participating in a firm that recognizes effort, encourages growth, and celebrates the impact our work has on real people.
Ready to Apply?
If you’re ready to step into a role where your expertise as a Marketing Specialist can create meaningful, measurable impact, we’d love to meet you. Special consideration will be given to resumes submitted with a cover letter.