Marketing Specialist

River Garden Senior Services, an award-winning not-for-profit care community, is seeking a dynamic and detail-oriented Marketing Specialist to join our team to help tell our story and connect with the communities we serve. In this role, you will support the development and execution of integrated marketing and communications initiatives to promote River Garden’s services, enhance brand awareness, and engage key audiences including families, patients, staff, candidates, and the broader community. Reporting to the Director of Communications & Marketing, this role collaborates across departments to plan, create, and distribute content across multiple platforms, including print, web, social media, and internal channels.

Key Responsibilities:

Develop and execute marketing campaigns across print and digital platforms
Create, write, and edit content for social media, websites, newsletters, advertisements, and internal communications
Manage and support digital platforms, including website (WordPress), social media channels, and internal TV systems
Collaborate with departments to plan content around events, initiatives, and key dates
Design basic marketing materials using tools such as Canva
Monitor social media trends, engagement opportunities, and online reputation
Analyze digital performance metrics to evaluate campaign effectiveness and inform strategy
Coordinate and support video production, photography, and media opportunities
Assist in planning and executing events and promotional activities
Serve as a liaison with vendors and represent River Garden Senior Services professionally

Qualifications:

Bachelor’s degree in Marketing, Communications, Public Relations, or related field, or 1–3 years of relevant experience
Strong written and verbal communication skills; knowledge of AP Style preferred
Experience with social media platforms, content creation, and digital marketing tools
Proficiency in Microsoft Office, Canva, WordPress, and related systems
Excellent organizational, project management, and problem-solving skills
Ability to manage multiple projects, work independently, and collaborate effectively
Willingness to learn new technologies and platforms

What we offer:

Competitive salary $50K - $55K
Health, dental, and vision insurance
Paid time off
Opportunities for professional growth and development

If you’re a creative communicator who thrives in a collaborative environment and enjoys bringing campaigns to life across multiple channels, we’d love to hear from you and encourage you to apply.

Background screening through the Florida Care Provider Background Screening Clearinghouse is required for this position. More information: https://info.flclearinghouse.com.

Marketing Specialist

About River Garden Senior Services