Marketing Specialist

bout ALK

ALK is a global leader in allergy solutions, dedicated to improving the lives of people living with allergies through prevention, diagnosis, and treatment. With a strong international presence, ALK combines scientific innovation with a patient-first mindset. Global IT and Marketing teams play a key role in bringing this vision to life by delivering modern, digital-first strategies and tools that enhance customer engagement and create new opportunities for growth.

Key responsibilities

• Independently manage and coordinate projects within the Therapeutic Area “Respiratory Allergies” in line with the marketing strategy.
• Develop and implement marketing materials, adapt global assets to local needs according to the marketing strategy and ensuring compliance with all relevant regulations.
• Translate strategy of the therapeutic area into actionable tasks and timelines together with Head of Marketing (Product Manager).
• Develop campaigns and quarterly plans, prioritize and track progress.
• Independently execute classic and digital marketing activities. End-to-end development and timely updating of marketing materials in compliance with local regulations (PK & PKK) and internal SOPs.
• Review relevant studies and work closely with the MSL Manager for scientific alignment.
• Manage re-approvals for promotional materials.
• Ensure collaboration across functions (Sales, Medical, Regulatory, external agencies).
• Attend scientific congresses and events as needed.

Your qualifications