Marketing Specialist, LATAM
Location
Why You Should Join Industrial Scientific?
What You’ll Do?
Campaign Strategy & Execution
- Define priority industries, buyer personas, and target accounts across LATAM
- Build and execute integrated, multi-channel marketing campaigns (digital, email, events, webinars, etc.)
- Select the right channel mix based on performance insights and ROI
- Set clear objectives, KPIs, and targeting strategies for each campaign
Localization & Messaging
- Adapt global messaging to resonate with LATAM audiences (beyond translation)
- Partner with regional sales teams to reflect local market needs and buying drivers
- Ensure messaging is relevant, differentiated, and drives engagement
Pipeline Ownership & Performance
Own marketing contribution to pipeline growth (MQL SAL- opportunity)
- Track lead quality, conversion rates, and funnel performance
- Identify and prioritize the highest-impact growth opportunities
Sales Partnership
- Collaborate with sales on account targeting and campaign follow-up
- Establish feedback loops to continuously improve lead quality and campaign effectiveness
- Align marketing initiatives with revenue goals and business priorities
Optimization & Insights
- Analyze campaign performance and reallocate budget to top-performing tactics
- Continuously test and refine targeting, messaging, and channel mix
- Share actionable insights with stakeholders to guide decision-making
What You Bring?
Must-Have Qualifications
- 2–5 years of experience in B2B demand generation, growth marketing, or regional marketing
- Experience supporting or managing marketing programs in LATAM markets
- Strong analytical mindset with the ability to translate data into actionable insights
- Experience working cross-functionally with sales or commercial teams
- Familiarity with CRM and marketing automation tools
Nice-to-Have
- Experience in industrial, safety, or technology-driven industries
- Exposure to account-based marketing (ABM) strategies
- Experience managing multi-country campaigns in Latin America
What You’ll Get?
- Opportunity to contribute to a mission-driven company focused on saving lives
- A collaborative, inclusive, and high-trust work environment
- Exposure to global marketing strategy with strong regional ownership
- Career growth opportunities in a rapidly expanding international business
- Competitive compensation and benefits package
- Flexible working arrangements (where applicable)
- Ongoing learning and professional development opportunities
Inclusion & Belonging
#LI-NL1
#LI-Hybrid
Fortive Corporation Overview
Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.
We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About Industrial Scientific
Industrial Scientific designs and manufactures gas detection products and solutions that protect workers from hazardous conditions around the world. Since our beginnings in 1985, we have pioneered numerous technologies, including the first 3-gas detector, 6-gas detector, wireless gas detector, and even the first gas detector to be included on a NASA space shuttle.Today, we continue to innovate and expand our hardware and software offerings to equip the connected workers of the future. Our latest solutions make it possible to see and respond to hazards in real time, bringing us one step closer to our vision of ending death on the job by 2050.
We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
Industrial Scientific designs and manufactures gas detection products and solutions that protect workers from hazardous conditions around the world. Since our beginnings in 1985, we have pioneered numerous technologies, including the first 3-gas detector, 6-gas detector, wireless gas detector, and even the first gas detector to be included on a NASA space shuttle.Today, we continue to innovate and expand our hardware and software offerings to equip the connected workers of the future. Our latest solutions make it possible to see and respond to hazards in real time, bringing us one step closer to our vision of ending death on the job by 2050.We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
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