Marketing Specialist-LTE

Key responsibilities include:

Social Channel Management & Community Engagement

• Oversee day‑to‑day management of all social media channels, ensuring timely publishing, brand consistency, and platform‑specific optimization
• Monitor social conversations, customer feedback, and emerging trends; respond promptly to inquiries, comments, and issues to maintain a positive brand presence
• Collaborate with internal teams (Customer Service, Marketing, Product, Sales) to ensure accurate, aligned, and helpful responses across all channels
• Manage influencer partner collaborations

Content Creation for Social & Digital Platforms

• Write engaging, on‑brand content tailored for each social platform, campaign, and audience segment
• Develop content themes, messaging frameworks, and creative direction for ongoing initiatives
• Create compelling eCommerce product copy including titles, descriptions, features/benefits, and SEO‑optimized content to support conversion and discoverability
• Support content needs for cross‑channel initiatives including email, web, and promotional campaigns

Campaign Planning & Cross‑Functional Coordination

• Build social‑first campaign messaging aligned with the marketing calendar and broader brand initiatives
• Coordinate scheduling, deployment, and cross‑channel amplification to ensure cohesive storytelling across social, web, and eCommerce
• Partner with creative, design, and product teams to ensure assets and messaging meet platform best practices and brand standards
• Collaborate with external partners (agencies, influencers, media) to extend reach and strengthen campaign performance

Analytics, Reporting & Optimization

• Track social performance metrics, customer engagement patterns, and content effectiveness using analytics tools
• Conduct competitive and trend analysis to inform content strategy and identify new opportunities
• Stay current on platform updates, emerging formats, and evolving best practices to continually refine social and eCommerce content strategies

Qualifications

• Associate’s or bachelor’s degree required
• Demonstrated experience managing marketing campaigns that engage, inform, and convert (email marketing experience preferred)
• Strong writing, editing, and verbal communication skills
• Analytical mindset with the ability to interpret data and optimize performance
• Highly organized, deadline‑driven, and able to manage multiple priorities
• Collaborative, adaptable, and positive team contributor

• Ability to quickly learn marketing tools and platforms (e.g., Meltwater)
• Be onsite in Madison 4-5 times per month