Marketing Specialist (Multi-media)

Position Summary

The Marketing Specialist (Multi-Media) is responsible for creating engaging digital and visual content that strengthens brand awareness, drives guest engagement, and supports sales growth across all Crabs N Crack branches. This role will manage multimedia production, social media content, graphic design, photography, videography, and digital marketing initiatives to ensure consistent and impactful brand communication.

Key ResponsibilitiesContent Creation & Multimedia Production

• Develop and produce high-quality multimedia content, including graphics, videos, animations, reels, and promotional materials.
• Plan, shoot, and edit food, restaurant, and lifestyle photography and videography for marketing campaigns.
• Create compelling content for social media, website, digital advertisements, and in-store promotions.
• Ensure all content aligns with Crabs N Crack's brand identity and marketing objectives.

Social Media Management

• Create and maintain a content calendar for all social media platforms.
• Develop engaging captions, promotional posts, and campaign materials.
• Monitor social media performance and recommend improvements based on analytics.
• Engage with guest through comments, messages, and online interactions when required.

Marketing Campaign Execution

• Support the development and execution of marketing campaigns, product launches, seasonal promotions, and branch events.
• Coordinate with Operations and Branch Teams to gather content and promote branch-specific activities.
• Assist in influencer collaborations, brand partnerships, and community engagement initiatives.

Graphic Design & Branding

• Design marketing collaterals such as posters, menus, flyers, banners, digital ads, and event materials.
• Ensure consistency of branding across all marketing channels and branch materials.
• Maintain and organize the company's digital asset library.

Performance Monitoring & Reporting

• Track campaign performance using social media and digital analytics tools.
• Prepare monthly marketing reports highlighting reach, engagement, content performance, and campaign results.
• Recommend strategies to improve brand visibility and customer engagement.

QualificationsEducation

• Bachelor's Degree in Marketing, Multimedia Arts, Communication, Advertising, Digital Media, or a related field.

Experience

• At least 1 year of experience in multimedia marketing, digital marketing, social media management, or a similar role.
• Experience in the food, restaurant, hospitality, or retail industry is an advantage.

Technical Skills

• Proficient in:
• Adobe Photoshop
• Adobe Illustrator
• Adobe Premiere Pro
• Adobe After Effects (preferred)
• Canva
• CapCut or similar video editing software
• Knowledge of photography, videography, and content production.
• Familiarity with Meta Business Suite, TikTok, Google Analytics, and digital advertising platforms.

Competencies

• Creative and highly visual storyteller.
• Strong graphic design and video editing skills.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Ability to work in a fast-paced restaurant environment.
• Results-oriented with attention to detail.
• Ability to travel to branches for content creation and campaign support.

Benefits:

• Company events
• Employee discount
• Free parking
• Health insurance
• On-site parking
• Opportunities for promotion
• Promotion to permanent employee

Work Location: In person