Marketing Specialist (Night shift)

Job Summary

We are looking for a Direct Marketing Specialist to support the development and execution of personalized marketing campaigns across email, SMS, and direct communication channels. The role will focus on campaign coordination, audience targeting, content management, performance tracking, and marketing operations to improve customer engagement and campaign effectiveness.

Key Responsibilities

• Execute and manage direct marketing campaigns across email, SMS, and related channels
• Support audience segmentation, targeting, and personalized messaging initiatives
• Coordinate campaign calendars, workflows, approvals, and quality assurance processes
• Collaborate with marketing, creative, analytics, and technology teams to ensure successful campaign delivery
• Monitor campaign performance metrics and recommend optimization strategies
• Assist in A/B testing and campaign improvement initiatives
• Ensure compliance with marketing policies, data privacy, and communication standards

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• At least 3–5 years of experience in direct marketing, CRM, email marketing, or marketing operations
• Experience with marketing automation or CRM platforms is preferred
• Strong organizational, analytical, and project coordination skills
• Excellent written and verbal communication skills
• Ability to manage multiple campaigns and deadlines in a fast-paced environment
• Experience in regulated industries is an advantage

Pay: Up to Php120,000.00 per month

Ability to commute/relocate:

• Makati: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Direct Marketing: 3 years (Preferred)

Work Location: Hybrid remote in Makati