Marketing Specialist – Property Management
Job Title: Marketing Specialist – Property Management
Location: Calgary, Alberta
Company: unitiiPM Inc.
About Us:
unitiiPM is one of Alberta's fastest-growing third-party residential property management companies, managing over 4,500 apartment units across Calgary, Edmonton, and surrounding communities. Our mission is to reimagine property ownership while enhancing the resident experience through innovation, service excellence, and operational expertise.
We are seeking a creative, analytical, and results-driven Marketing Specialist to join our growing team. This role is ideal for someone who thrives in a fast-paced environment and enjoys combining digital marketing expertise with strategic thinking to drive business growth.
Position Summary
The Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing initiatives that support occupancy goals, brand awareness, resident engagement, and business development. The successful candidate will manage advertising campaigns, website performance, content creation, analytics, and marketing projects across multiple platforms.
Key Responsibilities
- Develop, manage, and optimize digital marketing campaigns across Google Ads and Meta Ads platforms.
- Monitor campaign performance, analyze key metrics, and recommend strategies to improve ROI.
- Manage Google Analytics and Google Search Console, tracking website performance, user behavior, SEO health, and conversion metrics.
- Execute SEO, SEM, PPC, and social media advertising strategies to increase website traffic and lead generation.
- Create engaging content for websites, social media, blogs, email campaigns, advertisements, and promotional materials.
- Maintain brand consistency across all digital and print marketing channels.
- Conduct market research and competitor analysis to identify trends and growth opportunities.
- Coordinate marketing events, open houses, resident engagement initiatives, and community outreach programs.
- Design and administer resident and client surveys, analyze feedback, and provide actionable recommendations.
- Collaborate with property management, leasing, and leadership teams to support occupancy and retention objectives.
- Manage website updates, landing pages, and digital assets.
- Prepare regular reports on campaign performance, website analytics, and marketing initiatives.
- Support special projects and cross-functional initiatives as required.
Qualifications
Required
- Diploma or Bachelor's Degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in digital marketing, advertising, or a related role.
- Experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of SEO, SEM, PPC, and social media marketing.
- Experience with Google Analytics, Google Search Console, and website performance reporting.
- Excellent written and verbal communication skills.
- Strong organizational and project management abilities.
- Ability to analyze data and translate insights into actionable recommendations.
Preferred
- Experience in property management, real estate, multifamily housing, or a related industry.
- Graphic design experience using Canva, Adobe Creative Suite, or similar platforms.
- Experience with CRM systems, email marketing platforms, and website content management systems.
What We Offer
- Competitive salary based on experience.
- Comprehensive paid benefits package.
- Paid sick/grace days
- Hybrid work environment.
- Professional development and growth opportunities.
- Collaborative and supportive team culture.
- Opportunity to make a meaningful impact within one of Alberta's fastest-growing property management companies.
No Agencies, Consultants, or Marketing Firms
This position is a full-time employment opportunity with Unitii Property Management Inc. We are not accepting submissions from recruitment agencies, consultants, marketing firms, contractors, or other third-party organizations.
Please do not contact us regarding staffing services, consulting engagements, outsourced solutions, or marketing services related to this posting. Such inquiries will not receive a response.
We will only consider applications submitted directly by individuals seeking employment with Unitii Property Management Inc.
How to Apply
Interested candidates are invited to submit their resume and a brief cover letter outlining their experience and why they would be a great fit for unitiiPM.
We thank all applicants for their interest; however, only those selected for an interview will be contacted.
Job Types: Full-time, Permanent
Pay: $65,000.00-$75,000.00 per year
Benefits:
- Casual dress
- Company events
- Disability insurance
- Employee assistance program
- Life insurance
- On-site parking
- Paid time off
- Work from home
Flexible language requirement:
- French not required
Education:
- Bachelor's Degree (preferred)
Experience:
- Marketing: 3 years (required)
Work Location: In person