Marketing Specialist (Royco)
Function: Marketing
Reports to: Marketing Manager
Scope: Local
Location: Nigeria
Terms & Conditions: Full time
ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. This is an exciting opportunity for a dynamic and passionate Marketing Specialist to join the Marketing team. The role will support the Marketing Manager grow the business in a highly competitive environment. We are looking for an independent thinker, with a can-do-spirit to be a part the journey to unlock growth for this iconic brand. You will lead projects, develop through-the-line launch plans, manage activations, and implement impact brand campaigns and activity. If this is what you are looking for, then this role is just for you!
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
Job Scope:
- Drive the value & volume led growth agenda on the Royco brand by leading Innovations, managing BLG campaigns based on category growth principles
- End to End brand management role for the Royco Brand
- Focus on incremental future growth opportunities, as well as management of existing core business
- End to end P&L responsibility, including S&OP management
- Budget (BMI) management to be vigorously controlled to ensure full delivery of projects
- Leadership / support of NRM or SC Activity Requests: e.g. introduction of new pack sizes / formats for existing mixes
- Developing & executing Inspiring brand communications in partnership with creative agencies
- Leading Integrated Brand Planning Process (annual IBP)
- Management of Brand’s digital strategy and electronic communications
- Key relationships: Customer Development, Shopper Marketing, Supply Chain, Consumer Market Insights, Research and Development, Finance Business Partners & Global and Local teams where relevant
WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications
- Proven Experiential Marketing: Typically 3+ years of experience directly conceiving, planning, and executing brand activations, ideally with a digital-first approach.
- Shopper Journey Optimisation: Demonstrated success in analysing and improving customer experiences across multiple touchpoints (online store, social media, shelf, etc.)
- Project Management Prowess: Evidence of managing complex projects with multiple stakeholders, budgets, and timelines, ensuring successful delivery and budget ROI.
- Digital Marketing Expertise: Confidence with digital marketing channels, tactics, and their role in amplifying brand experiences.
- Innovation Execution: success in delivering brand experiences across the shopper journey to drive trial, desire and conversion.
Skills
- Project leadership and business acumen
- Strong numeracy skills
- Ability to deliver operationally, while thinking ahead of the long-term growth strategy
- Cross-functional relationship management: Agencies, Customer Development, Shopper Marketing, Supply Chain, Consumer Market Insights, Research and Development, Finance Business Partners
- Strong levels of growth and ownership mindset – a self-starter with a winning and competitive mindset
- Bias for action and drive – willingness to get things done with speed & efficiency, and comfortable working independently to deliver agreed goals
- Consumer and customer focus – curiosity, ability to uncover relevant insights and translate these into actionable plans
- Rigour and order – ability to identify important issues and work through complex problems in an accurate and in-depth way.
- A deep seeded passion for exploding the brand and marketing with a purpose with the consumer always top of mind
Leadership
- You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
- As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
Unilever Behaviors
Care Deeply: We care deeply about how consumers experience our brands every day, everywhere; about our people’s growth and development, and our impact on the planet. We care about our performance, to a point where it hurts when we don’t win.
Focus on What Counts: We ruthlessly prioritise what truly matters, and so do fewer things brilliantly. We set clear goals & direction and recognise others for maximum impact.
Stay Three Steps Ahead: We think boldly and creatively to make breakthroughs in performance. We are always curious and confident - anticipating and staying ahead of consumer needs and external trends, to beat the competition.
Deliver with Excellence: We deliver excellence in what we do at pace. We take personal ownership and hold each other to account – always finding a way to do what we said we will do.
Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.