Marketing Specialist
Bapcor Limited is a leading provider of vehicle parts, accessories, equipment and aftermarket services across the Asia Pacific. Operating across Australia, New Zealand and Thailand, Bapcor supports trade, retail and specialist businesses through a strong national footprint and a commitment to quality, innovation and customer service.
Within Specialist Networks, our Truck & Electrical portfolio includes key brands such as Truckline and JAS Auto Electrical Parts, supporting the commercial vehicle and electrical markets.
Job Description
We’re looking for a hands-on Marketing Specialist to join a newly established, high-performing team focused on delivering high-volume, high-quality marketing across the Truck & Electrical portfolio.
This is a unique opportunity to shape the role and make it your own, contributing fresh ideas while supporting a collaborative and fast-paced environment. You’ll work across brands including Truckline and JAS, executing impactful campaigns and helping drive continued growth.
This role suits a true marketing generalist who thrives in a busy environment and brings a mix of digital, campaign, and content experience, ideally gained across both agency and in-house settings.
Key Responsibilities
Marketing Execution & Campaigns
- Coordinate and deliver end-to-end marketing campaigns across Truck & Electrical brands
- Support go-to-market plans for product launches and brand initiatives
- Execute digital, print and in-store marketing activity across multiple channels
- Work closely with agency partners to deliver campaigns on time and on brand
- Support the planning and execution of trade shows, industry events and customer activations to drive brand visibility and engagement
Brand & Content
- Maintain and apply brand guidelines across Truckline, JAS and associated portfolios
- Develop engaging marketing content including copywriting, digital assets and campaign messaging
- Ensure consistent brand positioning across all customer touchpoints
Stakeholder & Team Collaboration
- Partner closely with internal teams across sales, product and leadership
- Support a collaborative, high-performing team culture
- Contribute ideas and improvements to marketing processes and campaigns
Performance & Optimisation
- Assist in tracking campaign performance and ROI
- Support reporting, insights and continuous optimisation of marketing activity
- Use data and insights to inform recommendations and improvements
Qualifications
About You
Experience
- 3 to 4 years’ experience across the full marketing mix
- Background in retail, B2B, automotive, FMCG or related industries
- Exposure to both agency and in-house environments highly regarded
- Experience in digital marketing, campaign execution and copywriting
Skills & Capabilities
- Strong organisational and time management skills
- Excellent attention to detail and ability to manage multiple priorities
- Confident communicator with strong stakeholder engagement skills
- Commercial mindset with the ability to support business outcomes
- Comfortable rolling up your sleeves in a fast-paced environment
Personal Attributes
- Proactive, energetic and solutions-focused
- A true team player who supports others and contributes to team success
- Brings fresh ideas and creative thinking
- Confident, adaptable and eager to grow within a high-performing team
Additional Information
Why Join Us?
- Be part of a new, high-performing marketing team making real impact
- Work across well-known brands like Truckline and JAS
- Opportunity to shape the role and make it your own
- Collaborative, supportive and fun team environment
- Exposure to a growing and evolving part of the business
We pride ourselves on our inclusive work environment, and encourage applications from people of all ages, cultures, gender identity, abilities and backgrounds, providing a recruitment experience that’s fair, free from bias and accessible.