Marketing Specialist
We are DIAN Motors Inc., a Canadian & US distributor of electric powersports and bicycles based in Ottawa, ON. We are currently expanding our team to better serve our communities. If you’d like to join our positive, energetic team and have an interest in electric technology, powersports, and bicycles apply today! We’re seeking team members who possess the right mix of experience, skills and attitude.
As a Marketing Specialist, you will be responsible for developing, implementing, and optimizing digital marketing campaigns across various platforms. You'll play a key role in driving traffic, engagement, and conversions to support our growth and brand awareness goals.
Key Responsibilities:
- Plan, execute, and manage paid and organic campaigns across channels (Google Ads, Facebook, Instagram, LinkedIn, etc.)
- Monitor and analyze website traffic, user behavior, and campaign performance using tools like Google Analytics
- Conduct keyword research and optimize content for SEO/SEM
- Create engaging content for email marketing, blogs, and social media
- Collaborate with designers, developers, and other marketing team members
- Stay up to date with the latest digital marketing trends and technologies
- Report on performance metrics and identify actionable insights for improvement
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field
- 2+ years of experience in digital marketing or similar role
- Proficient in Google Ads, Meta Ads Manager, Google Analytics, and SEO tools
- Strong understanding of current online marketing concepts and best practices
- Excellent written and verbal communication skills
- Creative mindset with strong analytical and problem-solving abilities
- Experience with marketing automation platforms (e.g., HubSpot, Mailchimp)
- Graphic design or video editing skills
- Certification in Google Ads or similar platforms
Join our dynamic team at DIAN Motors., and contribute to our success as a leader in the power sports industry. Located in Ottawa, ON. To apply, please submit your resume and a cover letter outlining your qualifications and passion for the role.
Note: This job description is intended to outline the general nature and level of work performed by employees in this role. It is not an exhaustive list of all responsibilities, duties, and skills required for the position.
Job Types: Full-time, Permanent
Pay: From $60,000.00 per year
Benefits:
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- Paid time off
Work Location: In person