Marketing Specialist, WE Region
The Red Hat WE Field Marketing team is looking for a talented Marketing Specialist to join our team and support the regional strategy, while driving the development and execution of impactful in-person and digital campaigns across the WE region, incorporating Switzerland, Netherlands, Belgium and Luxembourg. The role will be based in the Netherlands.
As a Marketing Specialist, you'll support the creation of quality experiences to engage with our customers, partners, and internal audiences, generating brand affinity, awareness, and demand for Red Hat solutions. You'll support business goals for net new logos acquisition and account expansion by orchestrating the execution of multiple projects with local and regional teams.
What will you do:
Create quality experiences to engage with different audiences.
Orchestrate execution of in-person and digital campaigns.
Align with business goals and design integrated strategies.
Generate curated content and coordinate speakers for events.
Manage platforms/tools for campaigns, including landing pages, emails, social media, and events.
Ensure exceptional attention to detail while managing multiple projects.
Plan and execute major in-person and virtual events, as well as customer engagement activities, aligned with business priorities across various industries and segments. Events include Summits, Workshops, Account-Based Marketing, Webinars, and more.
Be a consultant for WE region and EMEA stakeholders, recommending the best formats for in-person campaigns and for digital campaigns.
Define the audience acquisition strategy and work closely with the sales team to create an integrated 360º plan.
Create and develop high-quality experiences to interact with customers and partners at different stages of their journey.
Work closely with local sales teams (enterprise and commercial) to support key events, as well as with EMEA Marketing teams to execute executive engagement initiatives.
Coordinate the creation and localization of content deliverables for events, including emails, landing pages, and newsletters.
Measure event results according to KPIs and deliver reports to various stakeholders.
What will you bring:
Bachelor’s degree in Marketing, Communications, IT, or a related field.
Previous experience in an IT company for a similar role in executing in-person and digital events (5+ years).
Excellent project management and planning skills.
Excellent communication skills at all levels.
Proven knowledge of marketing tools.
Extremely well organized and detail-oriented.
Ability to manage time and juggle multiple priorities to execute high-quality deliverables.
Strong collaboration skills.
Ability and willingness to travel to cover regional events: 10-20%.
Fluent in Dutch & English – German & French languages beneficial
Experience in marketing, event management, and campaign orchestration.
Strong collaboration skills to work with various local and global stakeholders (marketing, sales, presales, consultants, etc.).
Ability to design end-to-end physical and digital experiences to amplify local coverage.
Excellent organizational skills and attention to detail.
Comfortable managing multiple projects to achieve marketing and sales goals.
About Red Hat
Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact.
Inclusion at Red Hat
Red Hat’s culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from different backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions that compose our global village.
Equal Opportunity Policy (EEO)
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.