Marketing Specialist

Queensland Fencing Specialists Pty Ltd is an Australian-owned business specialising in

the supply and installation of fences and fencing equipment across Australia.

We are seeking a skilled and reliable Marketing Specialist to join our team and

contribute to the successful promotion and growth of our services and products. This

hands-on role is responsible for identifying market opportunities and advising

management on the development, coordination, and implementation of marketing

strategies, pricing initiatives, and promotional activities.

As a Marketing Specialist, you will play a key role in promoting the company, attracting

new clients, identifying emerging market trends and opportunities, expanding service

offerings, and improving the quality and visibility of the services we provide.

Key Responsibilities:

 Interpreting market trends, customer insights, and performance data to develop

effective marketing strategies and business plans.

 Designing and developing innovative concepts for promotional and advertising

campaigns.

 Coordinating and maintaining communication with external suppliers, partners,

and marketing agencies.

 Advising on digital marketing initiatives, including Search Engine Optimization

(SEO), social media strategies, and marketing performance analysis.

 Managing social media platforms by creating engaging content and increasing

audience interaction across digital channels.

 Creating marketing content such as articles, newsletters, videos, podcasts, and

brand storytelling campaigns.

 Optimising the company’s online presence and website performance through

SEO techniques.

 Executing email marketing campaigns to strengthen customer engagement,

loyalty, and retention.

 Managing online advertising campaigns across platforms including Google Ads,

Meta Ads, TikTok Ads, and LinkedIn Ads.

 Building partnerships with influencers, creators, and online communities to

increase brand visibility and market reach.

 Applying analytical and data-driven approaches to monitor campaign

performance and support marketing decisions.

Qualifications and Skills

 Tertiary qualification in Digital Marketing or IT and/or more than 5 years’

experience in a related field.

 Strong SEO expertise

 Experience with Google Analytics, Search Console and performance reporting

 Proficiency across CMS platforms and digital content creation

 Strong communication, organisational and stakeholder engagement skills

 Ability to manage multiple priorities in a fast-paced environment

 Marketing analytics experience - interpreting campaign performance and

customer behaviour and the ability to connect marketing to revenue and growth

 Strong attention to detail and pride in your work

What We Offer:

 Competitive salary $79,500 per year

 Full time position for a minimum of three years

 A collaborative and supportive work culture

 Opportunities for professional development and growth

 Flexible working arrangements

Pay: $79,500.00 per year

Work Location: In person