Marketing Specialist

Creative Growth Role | Marketing + Design + Web

At Workhub, we’re looking for someone rare:

A creative marketer who also loves websites, digital experiences, branding, and building things.

This role is ideal for someone who enjoys switching between:

· designing landing pages,

· creating social campaigns,

· improving websites,

· editing visuals and videos,

· brainstorming marketing ideas,

· optimizing SEO and AEO,

· analyzing campaign performance,

· and helping shape how a software company presents itself online.

We’re not looking for a traditional corporate marketer.

We’re looking for someone creative, outgoing, technically curious, organized, and excited to help grow a modern SaaS B2B platform.

This person must have at least these skills/experiences:

1. Website/Landing page development;

2. Graphic design (Adobe suite);

3. Online Marketing.

What You’ll Work On - Digital Marketing & Growth

· Create and coordinate marketing campaigns for product launches, feature releases, and customer engagement initiatives.

· Develop creative campaign concepts across email, social media, website content, and in-app promotions.

· Help improve customer acquisition, feature awareness, and engagement across Workhub’s platform.

· Assist with campaign planning, execution, scheduling, and reporting.

Website & Landing Page Development

· Help improve and maintain website pages, landing pages, and digital experiences.

· Collaborate on website layout improvements, conversion optimization, and user experience enhancements.

· Support SEO and website content optimization initiatives.

· Assist with updating website visuals, banners, graphics, and promotional sections.

· Work with HTML/CSS, CMS tools, or website builders when needed.

· Help create marketing-focused landing pages for campaigns and product initiatives.

Creative Design & Content Creation

• Design digital assets, including:

o social media graphics,

o email visuals,

o GIFs, videos, and animations,

o promotional banners,

o brochures,

o and branded campaign materials.

· Create visually engaging content aligned with Workhub’s brand and product messaging.

· Develop concepts using tools such as Figma, Canva, Photoshop, Illustrator (Adobe design products).

Social Media & Branding

· Plan and create content for LinkedIn, Facebook, Instagram, and future channels.

· Develop educational, feature-focused, culture, and branding content.

· Maintain consistent visual identity and messaging across channels.

· Organize social calendars and campaign schedules.

Email Marketing & Customer Communication

· Create and manage branded email campaigns.

· Write and edit marketing copy for announcements, feature launches, newsletters, and promotional campaigns.

· Build supporting visuals and creative assets for email campaigns.

· Support revisions and stakeholder feedback cycles.

Optimization & Experimentation

· Monitor campaign performance and engagement metrics.

· Assist with marketing campaign tracking, SEO reporting, and future optimization initiatives.

o Support tools such as HubSpot,

o and related marketing platforms.

· Continuously look for ways to improve marketing performance and user experience.

What We’re Looking For - Ideal Skills

· Strong visual design instincts and content creation ability.

· Experience with digital marketing, social media, or SaaS or B2B marketing.

· Comfortable working with websites, landing pages, or front-end web tools.

· Familiarity with:

o HTML/CSS,

o Website builders,

o CMS platforms,

o Basic website development concepts.

· Experience with Figma, Canva, Photoshop, Illustrator (Adobe suite), or similar creative tools.

· Experience with HubSpot.

· Understanding of SEO, branding, and digital marketing strategy.

· Outgoing, organized, detail-oriented, and capable of managing multiple projects.

· Strong written communication and creative thinking skills.

Bonus Points

· Experience in HubSpot, or any CRM software for marketing purposes.

· Familiarity with video editing or animation tools.

· You have an outgoing personality, like to be in front of the camera, participate or hosting webinars.

· Basic understanding of UX/UI design principles.

· Experience building landing pages or improving website conversion flows.

· Experience organizing, planning, or hosting conferences/live events.

The Type of Person Who Thrives Here

· You are outgoing and communicative

· You enjoy both creative and technical work.

· You like figuring things out independently.

· You care about how websites feel, not just how they look.

· You naturally notice branding, design, and user experience details.

· You enjoy building, improving, testing, and experimenting.

· You can move between strategy, execution, design, and communication.

· You probably have both marketing ideas and side projects.

Pay: $48,000.00 per year

Work Location: In person