Marketing Strategist D2C E-Commerce Brand (Freelance+Remote)
We are a fast-growing global pet brand. We work with a lean, tight-knit team of freelancers who operate more like a startup crew than a remote workforce. We communicate and move fast, and genuinely invest in the people we work with — from team trips to personal gestures that show we notice when someone goes above and beyond. It's not a transactional relationship. New team members in key roles like this one work directly with our CEO from day one. That's not just a perk — it's how we operate.
Read this before applying. We're not a regular company and this is not a regular freelance gig. We work fast, change direction often, speak our minds, and expect the same from you. If feedback stings, if ambiguity frustrates you, or if you need hand-holding — this role will not be a good fit. If you thrive on ownership, move fast, and want to be rewarded massively for results — keep reading.
This is a newly created, senior-level role. You'll be the person who owns our marketing strategy end-to-end — bridging creative, paid ads, organic, and CRO into one coherent, high-performing engine. You'll work directly with our CEO/founder and collaborate daily with our Marketing Executives.
- Own and streamline the Ad Creative process — from brief to launch — coordinating with creators, editors, CRO, organic, and Paid Ads teams
- Lead the marketing team: set direction, manage performance, raise the bar
- Make strategic marketing decisions alongside the CEO and Marketing Executives
- Test angles, own our target audience, and translate insights into action
- Analyse ad performance and extract what actually matters
- Stay ahead of creative trends and watch competitors closely
- Build and maintain a dynamic tracking and performance system across the team
- Keep branding consistent across every platform and touchpoint
Requirements
We are looking for:
- Pro-activity
- Leadership
- Planning & organising
- Creativity
- Ownership
- Detail oriented
- Innovative with trends
- Data-driven
You'll thrive in this role if you...
- Spot a problem and fix it without being asked — you don't wait for permission
- Have strong opinions and can defend them, but drop them fast when the data says otherwise
- Are comfortable with changing goals, shifting priorities, and moving faster than feels safe
- Use the hidden word "summer" in your application so we know you've read the whole post
- Take direct feedback as a gift, not a dig
- Want to earn significantly more by performing significantly better
You won't have a great time if you : Need lots of structure, process, or reassurance to feel confident. Prefer slow and steady over fast and iterative. Are looking for a hands-off client relationship — this is a team, not a client-agency dynamic.
Practical details:
- Fully remote · Freelance contract (no maximum hours, work as much as you want)
- Time tracking via our tool
- NDA with non-compete clause required
Benefits
We'll start by seeing what you can do. Once results are clear, compensation grows fast — with bonuses and performance-based upside that most companies don't offer.
- Performance-based pay on top of hourly rate with high bonus potential
- Direct access to CEO — no middle layers
- Team trips and in-person meetups
- Real team culture — not just a freelance gig
- We reward people who earn it — and we mean it
- Flexible remote work — results are what count