Marketing Technology Specialist

Reference number: JR255503

Location: Hybrid working - home and our office based near London Bridge

Working pattern:Full Time, 37.5 hours per week

Contract Type:Permanent

Number of roles:1

Salary:£35,000 - £40,000 per annum

We're looking for a resourceful and creative Marketing Technology Specialist to join our team, and help empower students to realise their potential with an international education.

As a hands-on Martech specialist within Kaplan International Pathways, you'll own the day-to-day administration, development, optimisation and maintenance of marketing technology solutions, which power customer journeys across our study destination portfolio.

Working within the Global Brand Digital team, you'll translate marketing, product, content and analytics requirements into scalable, high-performing MarTech solutions - ensuring seamless customer experiences across channels, platforms and data integrations.

Collaborating closely with Digital Product, Digital Marketing, Content, CRM, Data and IT teams, you'll play a key role in delivering reliable, efficient and effective end-to-end marketing technology capabilities.

Our ideal team member has technical experience with content, marketing automations and analytics across websites, forms, CMS and CRM, is comfortable training non-technical colleagues, and is continually looking to improve our working practices and outcomes.

This is an excellent opportunity for a Technical Marketing Specialist who is looking to expand their skills and build their career with an industry leader.

A detailed job description can be viewed here. If the link does not work for you, please copy and paste the following URL into your web browser: https://tinyurl.com/5d4svmhe.

What you’ll bring to the role

Hands-on experience working with marketing technology platforms (forms, analytics, CMS, CRM, compliance and automation).
Strong technical problem-solving skills and attention to detail.
Experience implementing analytics, reporting, tracking, tagging and data capture solutions.
Experience of training non-technical users, and producing training materials, in uses of marketing technology platforms.
Ability to work across marketing, content, product, data and recruitment and admissions teams in a matrix environment.
Comfortable translating non-technical requirements into practical technical solutions.
Experience of working with agile development teams to scope and request enhancements, including writing requirements and testing documentation.
Experience supporting continuous improvement of digital journeys through testing and optimisation.

What we do

Kaplan International Pathways, a division of Kaplan Inc., offers international students a wide range of flexible study options - from University preparation programmes in the UK, Australia, USA and Japan through to full degree programmes in Singapore, Hong Kong and Australia. Through our academic partnerships with leading universities, our expertise in student recruitment, our exceptional teaching and a real focus on customer service and pastoral care, each year we are proud to welcome thousands of students from more than 100 countries through the doors of our colleges.

In the UK, we operate 9 campus-based colleges in partnership with Bournemouth University, University of Glasgow, University of Liverpool, Nottingham Trent University, University of Nottingham, University of Brighton, University of Essex, University of York and University of West of England, Bristol and an off-campus college in London offering pathways to 7 leading well-ranked UK universities.

What we offer

As well as a competitive salary, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes:

28 days annual leave*
Big discounts on Kaplan courses for you and your family
24/7 confidential helpline providing counselling and other support services
Company pension contributions
Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels
Medicash Health Cash Plan

Please note that the annual leave entitlement will be calculated on a pro rata basis if the role is part time.

How to apply

Please apply with CV and cover letter no later than 11pm on 21st June 2026. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.

Application Support

If you require support completing your application please email the Recruitment Team kaplanstaff.recruitment@kaplan.com.

Disability Confident Scheme and Reasonable Adjustments

At Kaplan International Pathways, we're dedicated to fostering a diverse, equitable, and inclusive global workforce. As equal opportunity employers, we ensure fair treatment for all employees, safeguarding them from discrimination based on protected characteristics as defined in the Equality Act 2010, and beyond.

We actively welcome individuals from varied backgrounds to apply for roles within our organisation, appreciating the distinct viewpoints and contributions they offer. We especially encourage applications from underrepresented groups, including diverse racial and ethnic backgrounds, LGBTQ+ individuals, women, people with visible and hidden disabilities, and individuals of any age or family status.

Following the submission of an application, applicants will receive details of how to request their application be considered under our Disability Confident Scheme. Applicants will also be given information on how to request reasonable adjustments if selected for interview.

Employee Resource Group

Furthermore, we proudly endorse and provide a platform for our Employee Resource Groups, such as Kaplan Pride, Higher Ground Race, Ethnicity and Cultural Heritage Group, and Parents and Carers. These groups serve as vital forums for support, connection, and advocacy within our company.

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Marketing Technology Specialist

About Kaplan