Multimedia Marketing Specialist (Remote)

About the Company

EDGE Tutor is Asia’s fastest-growing tutoring outsourcing provider, bringing the human edge in digital learning to education companies worldwide.

Founded in 2022 by Harvard alumnus Henry Motte de la Motte, EDGE Tutor now serves partners in over 30 countries with global headquarters in New York, London, Colombo, Singapore, and Manila.

We connect the top 3% of rigorously selected online educators with global institutions, delivering white-labeled tutoring solutions with full tutor management. Our services cover K-12 English and Math, Adult/Corporate English, and high-stakes exam prep.

At EDGE Tutor, we combine passionate educators with operational efficiency to help education businesses scale and thrive globally.

EDGE Tutor: The Human Edge in Digital Learning.

Role Summary

The Multimedia Marketing Specialist executes and optimises multimedia-driven marketing initiatives that strengthen brand visibility, engagement, and business growth. The role combines hands-on creative execution with AI-assisted content production across digital content, video, graphic design, social media, employer branding, and integrated marketing communications. A core expectation of this role is the confident, responsible use of AI tools to meet defined weekly content output targets across all mediums — with human editorial oversight applied before any asset is published or distributed.

Key Responsibilities

Strategic Marketing & Brand Management

• Execute multimedia marketing strategies aligned with business and brand goals.
• Support integrated campaigns across digital, social, video, internal communications, and employer branding channels.
• Ensure consistency of brand identity, tone, messaging, and visual standards across all multimedia assets.
• Support executive communications, organisational campaigns, and thought leadership initiatives.

Multimedia Content Production (AI-Assisted)

• Produce video content, motion graphics, social media creatives, corporate presentations, digital campaigns, internal communication assets, and event multimedia materials — leveraging AI tools to meet weekly volume targets (see AI Expectations section).
• Execute creative direction from concept through to final deployment, using AI tools for drafting, editing, and iteration while applying personal creative judgement.
• Collaborate with designers, editors, photographers, videographers, copywriters, and agency partners.
• Maintain content production frameworks that ensure quality, consistency, and timely delivery.
• Create, edit, and publish lesson videos, demo videos, and other educational multimedia content to support teacher acquisition, training, onboarding, quality assurance, and client-facing initiatives.

Digital & Campaign Management

• Drive social media and digital engagement strategies across relevant platforms.
• Monitor campaign performance metrics and optimise content based on analytics.
• Manage content calendars, editorial pipelines, and campaign timelines across multiple concurrent initiatives.
• Ensure platform optimisation, and audience targeting across all digital content.

Stakeholder & Project Management

• Partner with leadership, recruitment, sales, and operations teams to scope and deliver campaign requirements.
• Manage multiple projects simultaneously against tight timelines and shifting priorities.
• Present campaign strategies, creative concepts, and performance insights to senior stakeholders.
• Coordinate with external vendors, production studios, and creative partners as required.

Employer Branding & Internal Communications

• Execute multimedia campaigns supporting recruitment marketing, employer branding, and employee engagement.
• Produce content highlighting company culture, employee stories, leadership messaging, and organisational milestones.
• Support town halls, leadership announcements, onboarding campaigns, and internal engagement programmes.

Analytics & Continuous Improvement

• Track and report on KPIs including engagement rate, reach, impressions, video performance, lead generation, conversion metrics, and audience growth.
• Use analytics platforms and performance data to drive continuous improvement in campaign effectiveness and ROI.
• Stay current with digital marketing trends, AI-enabled creative tools, and emerging multimedia technologies.
• Champion responsible AI use: ensure all AI-generated content is reviewed, edited, and brand-approved before publication.

Requirements:

Education

• Bachelor's Degree in Marketing, Multimedia Arts, Communications, Advertising, Digital Media or a related field.
• Relevant professional certifications in digital marketing, content strategy, or creative production are a plus.

Essential Experience

• 5+ years of experience in multimedia marketing, digital marketing, brand management, or creative production.
• Proven track record executing creative campaigns in a corporate, agency, or technology-driven environment.
• Demonstrated ability to deliver integrated campaigns on time and within budget across multiple channels.
• Hands-on, demonstrable experience using AI tools (generative text, image, video, or audio) in a professional marketing context — portfolio evidence required.
• Experience managing cross-functional stakeholders and creative teams.
• Experience with employer branding, internal communications, or corporate communications is strongly preferred.

Technical Skills

• Strong working knowledge of Adobe Creative Suite: Premiere Pro, After Effects, Photoshop, Illustrator.
• Proficiency with Canva, Figma and Capcut for rapid creative production and design collaboration.
• Active working knowledge of AI content tools, including (but not limited to) ChatGPT/Claude, Adobe Firefly, Magnific.
• Experience managing social media platforms and scheduling tools for organic and paid campaigns.
• Familiarity with CMS platforms, email marketing tools, and digital marketing automation.
• Knowledge of video production workflows, motion graphics, and content strategy best practices.
• Proficiency in prompt engineering for marketing content generation is required.

Work Set-up and Requirements

• Schedule: May require flexible hours but with focus on mid-shift (start of shift at 12NN or 1PM)
• Workdays: Five-day workweek with two rest days.
• Location: Fully remote
• Desktop/laptop with Intel i5 (10th gen), 8GB RAM or higher
• Minimum 25 Mbps internet speed with backup connection
• Backup power supply for at least 8 hours

Why Work With Us?

• Support Educators Globally: Play a key role in supporting our network of expert tutors as they teach learners in 30+ countries across the Americas, Europe, the Middle East and Asia-Pacific
• Remote-First Culture: Work from home while being part of a collaborative, inclusive team. We meet in person quarterly to strengthen team connections and drive innovation.
• Structured Flexibility: Flexible but structured hours that help balance your work and life while maintaining work efficiency.
• Professional Growth: Gain advanced skills in strategic hiring, operational scaling, and decision-making to one of Southeast Asia's fastest-growing startups, recognized with prestigious industry accolades
• Appealing performance-oriented compensation
• Healthcare benefit: HMO for you plus 1 free dependent
• 30 days paid time off

Your expertise, our platform—together, we’ll transform education worldwide with Filipino talent.
Ready to join us? Apply today!