Organic Marketing Lead ~ Expert in Viral Growth (Personal Development)

About Alyssa Nobriga InternationalAlyssa Nobriga International (ANI) is a globally recognized coaching education and personal transformation company founded by Alyssa Nobriga. At the heart of ANI is the Institute for Coaching Mastery (ICM) — an internationally recognized and accredited 1 year coach certification program designed to develop exceptionally qualified, deeply embodied coaches who lead with both emotional intelligence and practical mastery. ICM combines psychology, coaching methodology, nervous system work, leadership development, and transformational communication into a powerful learning experience that has attracted thousands of students from around the world.Who This Role Is For (Read This First)This is not a social media manager role. This is not a scheduler, a caption-writer, or someone who needs instructions.This role is for someone who has already taken a personal brand or thought leader from strong visibility to massive organic reach — and knows exactly how to do it again.You’ve worked with big names in the coaching / personal development / education / spirituality / wellness / influence space.You understand what makes content spread, what platforms reward, and how to engineer momentum across ecosystems.If you’ve ever said, “I know how to make this go viral — give me the creator and the access”, this role is for you.This role starts as a part-time position at approximately 20 hours per week, with the potential to grow into a full-time role (35 hours per week). We welcome candidates who are seeking full-time employment — this is a great opportunity to grow into that.The MissionIn 2026, Alyssa Nobriga’s primary focus is organic reach at scale. Not vanity metrics. Actual reach. Actual awareness. Actual influence.Your mission as Organic Marketing Lead is to:Make Alyssa`s organic content (podcast, social) go viral in 2026Engineer million-view momentsLead the growth of Alyssa`s podcast into Top 10 rankingsMake Alyssa`s content unavoidable in personal development nicheBuild a self-reinforcing ecosystem where every platform fuels the othersThis role owns organic growth, visibility, reach, and cultural relevance.Platforms You Will Own (Holistically, Not in Silos)You are responsible for orchestrating growth across the full ecosystem:Podcast (growth, discoverability, rankings, clips, virality)Instagram & other social platforms (Reels-first, carousels, stories, positioning)Newsletter (growth, open rates, cultural relevance, shareability)Website & evergreen content (SEO + authority + narrative control)Freebies & lead magnets (distribution, not creation)PR & organic exposure (earned media, collaborations, visibility moments)You do not treat these as separate channels.You design one integrated content engine where:Podcast moments fuel viral clipsViral clips drive newsletter signupsNewsletter deepens authorityAuthority drives PR and collaborationsPR feeds back into social proof and reachWhat You Will Actually Do (Day-to-Day & Strategic)Viral Content Strategy (Core Responsibility)Architect a clear, repeatable viral content strategyIdentify formats that consistently hit 500K–1M+ viewsDefine Alyssa’s viral lanes (themes she can dominate)Decide what not to post as aggressively as what to postBuild a content thesis that platforms rewardYou are thinking in patterns, formats, hooks, and psychology — not aestheticsPodcast Growth & Ranking StrategyTurn the podcast into a growth machine, not just a showDesign episode strategies for ranking, not just valueEngineer clip systems that travel far beyond the audienceAdvise on guest selection for maximum reach and algorithmic liftUnderstand how charts actually work — and how to influence themPlatform-Specific Mastery (Especially Instagram)Deep understanding of Reels mechanics, watch time, retention, saves, sharesAbility to spot early signals of breakout contentKnow when to double down, pivot, or kill a formatUnderstand platform shifts before they’re obviousYou’re not chasing trends blindly — you’re anticipating themEcosystem Integration & Narrative ControlEnsure Alyssa’s message is coherent across platformsShape her positioning as a category leader, not just a creatorAlign content with long-term brand authorityControl the narrative as visibility increases (reputation management mindset)Leadership & ExecutionRoll up your sleeves and execute — this is not a strategy-only roleDirect editors, social managers, writers, and other contractorsSet clear creative standards and kill mediocre output fastCreate systems that scale without burning the creator outWhat Success Looks Like (Non-Negotiable Outcomes)Within 6–12 months:Multiple pieces of content consistently reaching 500K–1M+ viewsMeasurable, sustained growth across all organic platformsPodcast rankings moving into Top 10 in its categoryIncreased inbound PR, collaborations, and invitationsAlyssa clearly perceived as a dominant voice in her spaceIf you cannot visualize how to get there, this role is not for you.Who You Must BeExperience (Required)Proven experience scaling personal brands or influencers organicallyWorked with well-known names in personal development nicheCan speak in specifics: formats, metrics, timelines, decisionsHas ridden algorithm waves — and survived platform changesMindsetObsessed with reach, resonance, and momentumDirect and data-informedComfortable challenging the creator (respectfully)Not precious about content — you kill what doesn’t workStyleStrategic thinker and operatorCalm under pressure when content flopsExcited by big goals, not intimidated by themUnderstands creators deeply — psychologically and creativelyWhat This Is NOTNot a content calendar roleNot a junior growth experimentNot a brand aesthetics positionNot a role for someone learning on the jobThis role is for someone who has already won this game — and wants to do it again at a bigger level.Why This Role Is RareYou will have:A creator who wants to go bigHigh-quality content accessA team willing and able to execute fastA mandate to focus on growth firstThe only missing piece is you.Alyssa Nobriga asks respectfully to only apply through the application form and not email/apply to them directly. Recruiters and Agencies please do not contact Alyssa Nobriga directly.