About LMO AdvertisingLMO is an Arlington, VA agency with nearly 30 years of experience specializing in commitment-driven marketing — helping organizations turn attention into meaningful action for audiences who don't make impulse decisions. Whether the goal is military recruitment, membership growth, or mission-driven outreach, we build solutions where trust, relevance, and consistency matter.The OpportunityWe are seeking a highly proactive, client-facing Organic Social Media Manager to help manage and grow the organic social media program for our recruitment accounts.This is not a traditional role focused purely on posting content or chasing trends. The environment is operationally complex, fast-moving, and mission-driven. Success requires someone who can independently manage workflows, surface recommendations, organize ambiguity, and confidently lead day-to-day client communication with government stakeholders.The person in this role will help operationalize a modern, organic social program built around:operational story identificationaudience intelligencerecruitment narrative activationcontent adaptationengagement monitoringinsight generationperformance optimizationThis is a high-visibility role with meaningful ownership, direct client interaction, and significant opportunity for long-term growth.This position is remote, with a Mid-Atlantic location preferred to support occasional in-person client engagement.Core ResponsibilitiesContent Operations & Narrative ActivationBuild and maintain content calendars across Instagram, Facebook, LinkedIn, and emerging platforms aligned to broader recruitment strategy and campaign priorities.Coordinate with strategist/account leadership to translate audience insights, recruitment messaging, and narrative priorities into operational social content execution.Coordinate with creative/design resources to ensure assets are organized, aligned, and ready for publishing.Continuously test messaging angles, hooks, formats, and narrative approaches to improve engagement, audience relevance, and recruitment alignment.Translate operational stories into platform-native social content and audience-relevant narratives.Program Management & Client LeadershipIndependently manage the day-to-day operational flow of the organic social program.Lead weekly client-facing meetings with government stakeholders.Present content plans, performance updates, recommendations, and optimization opportunities clearly and confidently.Surface opportunities, concerns, trends, and operational recommendations proactively — not reactively.Coordinate priorities across internal teams while maintaining strong organizational discipline and follow-through.Operate effectively in a lean, remote, fast-moving agency environmentCommunity Intelligence & ReportingMonitor engagement activity, comments, DMs, and emerging conversations to identify: high-intent prospects, recurring audience questions, recruiting friction points, misinformation, escalation risks, emerging content opportunities.Flag important engagement opportunities for client response.Track and analyze performance metrics across organic social platforms.Deliver weekly performance snapshots and monthly reporting with clear insights and actionable recommendations.Use reporting and engagement patterns to continuously improve operational execution and content effectiveness.What Success in this Role RequiresThis role requires:proactive problem-solvingoperational ownershipstrong organizational instinctsindependent decision-makingcomfort working in ambiguityconfidence presenting to clientsability to surface recommendations rather than wait for directionstrong communication and follow-throughaccountabilityThe ideal candidate is likely a mid-level operator who is ambitious, highly organized, operationally strong, comfortable with clients, and excited to grow within an evolving communications environment.What We Are Looking ForQualifications3–5 years of experience managing social media, digital content operations, or communications programs in an agency, media, recruitment, or mission-driven environment.Strong presentation and communication skills — comfortable leading weekly meetings with senior clients and stakeholders.Experience independently managing workflows, timelines, and operational priorities.Proven ability to proactively identify opportunities, solve problems, and keep momentum moving without constant oversight.Strong writing and storytelling instincts with the ability to adapt tone depending on audience and platform.Experience using social media management platforms such as Sprout Social.Experience building and presenting performance reports and operational insights.Highly organized, self-directed, and comfortable operating in a remote environment.Bachelor’s degree in Communications, Marketing, Journalism, or related field preferred.Modern Skills That Set You ApartStrong understanding of platform behavior and short-form social storytelling.Ability to identify authentic, non-corporate narratives that resonate with Gen Z audiences.Comfort interpreting engagement patterns, audience reactions, and content performance trends.Familiarity with social listening, audience insight gathering, and digital trend monitoring.Nice to HaveExperience with government, military, or public-sector clients.Familiarity with military culture or service communities.Experience marketing to Gen Z audiences ages 18–24.Experience in recruiting, education, workforce development, or mission-driven marketing environments.