Paid Media & Digital Marketing Specialist

Paid Media & Digital Marketing Specialist | Sydney

Marketing at efex is evolving.

We're building a more modern, data-driven approach to lead generation, leveraging paid media, digital channels, automation and AI-powered tools to create a scalable engine for growth.

As our Paid Media & Digital Marketing Specialist, you'll play a key role in that journey.

This is a hands-on opportunity to drive lead generation, optimise campaign performance, grow our digital presence and help turn marketing activity into measurable business outcomes.

Working closely with our Chief Commercial Officer, you'll have genuine ownership across paid media, social media, website optimisation, lead nurture programs and marketing performance, helping shape how marketing contributes to business growth.

If you're passionate about digital marketing, love using data to improve results, and want a role where your work has visible impact, we'd love to hear from you.

Who We Are

With over 20 local branches supported by a strong national presence, efex is one of Australia’s leading IT and digital services providers. We deliver right-sized solutions across IT, print, and communications that help businesses run smarter, simpler, and more efficiently.

Our culture is approachable and business-focused: we speak in plain language, build real relationships, and always put people first, both our clients and our team.

The Opportunity

Based in our Sydney Head Office this role sits at the intersection of digital marketing, paid media, lead generation, and performance optimisation.

You'll be responsible for executing and improving digital campaigns, driving lead generation activity, supporting marketing automation initiatives and managing efex's social media presence.

You'll also play an important role in helping us better understand marketing performance through reporting, analytics and data-driven insights.

This is an opportunity for someone who enjoys both the creative and analytical sides of marketing and wants to be part of a business that values innovation, continuous improvement and measurable outcomes.

What You'll Be Doing

• Drive lead generation campaigns across paid search, paid social, remarketing, email and digital channels
• Optimise campaign performance to improve lead quality, conversion rates and ROI
• Manage and improve marketing infrastructure including tracking, tagging, pixels, audience segmentation and automation workflows
• Support website optimisation and conversion improvements
• Manage efex's social media presence and community engagement
• Produce meaningful performance reporting, insights and recommendations
• Leverage AI tools and emerging technologies to improve efficiency and campaign effectiveness

About You

You'll be someone who enjoys both the creative and analytical sides of digital marketing.

You'll likely bring:

• 3+ years' experience in paid media, digital marketing, performance marketing or demand generation
• Experience running and optimising digital campaigns
• Strong understanding of lead generation and marketing funnels
• Experience with digital analytics, reporting and campaign optimisation
• Exposure to marketing automation platforms and CRM systems
• Strong commercial thinking and a results-focused mindset
• Experience in technology, IT services, managed services or B2B environments highly regarded

Why Join efex?

• Competitive salary: we recognise your expertise
• Supportive, down-to-earth culture: collaboration and respect are at the core of our team
• Birthday leave: celebrate your day, on us
• Wellbeing leave: take up to two days from your personal leave each year to focus on your wellbeing
• Genuine opportunity to make an impact and grow your career

If you're ready to help shape the next chapter of marketing at efex, we'd love to hear from you.

• Applications close: COB Monday 8 June

Please note: all shortlisted candidates will be required to undergo a National Police Check as part of the recruitment process.