Paid Media Manager

We're after a Paid Media Manager to own paid media end to end - Google, Bing and LinkedIn Ads - and turn client budgets into real leads and real commercial results. Not impressions. Not vanity metrics. Leads that move the needle.

This sits right at the heart of our go-to-market work with technology-led businesses. You'd own the lot: planning, launch, optimisation, reporting, and the client conversations that go with it. No hiding behind a dashboard.

If you're data-led, proactive, and happy explaining your thinking out loud, there's a lot of room here to make a mark.

What you'd actually be doing

Strategy and delivery

• Plan, launch and run paid campaigns across Google, Bing and LinkedIn Ads
• Take what the client's trying to achieve and turn it into sharp targeting, sensible budgets and campaign structures that hold up
• Own the day-to-day optimisation - the small, constant tweaks that compound

Performance and lead gen

• Own lead delivery, cost efficiency and conversion. The numbers are yours
• Watch results closely and move quickly - on a risk or an opportunity
• Keep budgets tight and working hard

Talking to clients

• Be the paid media expert in the room
• Explain performance and recommendations clearly - in plain English, not platform jargon
• Get stuck into reports, reviews and planning sessions

Working with the team

• Work closely with content, design and digital so the creative actually pulls its weight
• Keep on top of platform changes and what's genuinely best practice (not just the latest LinkedIn hot take)
• Help us sharpen our paid media standards, processes and ways of working

What we're looking for

• Strong hands-on experience running paid campaigns across Google, Bing and LinkedIn Ads
• A data-led head - confident digging into performance and making the call
• A track record delivering B2B lead generation through paid
• Proper attention to detail, especially on budgets and reporting
• Clear, confident communication - you can say what you mean
• A proactive, accountable streak - you take ownership of results rather than waiting to be asked

A word on the Microsoft side

We work with organisations bringing Microsoft-based business solutions to market.

You won't be doing any technical delivery - that's not the job. But you will need a strong commercial grasp of what's being marketed and why it matters to the buyer. Nobody expects that on day one. It's something you'll build over time, and yes - it's something we'll look at as you grow into the role.

What good looks like

• Campaigns that consistently deliver high-quality leads
• Performance that climbs through ongoing optimisation - no "set and forget"
• Clients who trust your read on things
• Budgets that are well controlled and working hard
• Paid activity that clearly feeds the wider go-to-market goals

Why join us?

• Meaningful, results-driven B2B work - not filler campaigns nobody remembers
• Real ownership and accountability. It's your patch
• A collaborative team that holds a high bar
• Room to grow your expertise and shape how we do paid media

Fancy a proper chat about it? Don't hesitate to get in touch - we'd love to hear from you.

Pay: £32,000.00-£42,000.00 per year

Work Location: Hybrid remote in Liverpool L1 3BN