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Paid Media Manager
About the Role
We are seeking a high-performing Paid Media Manager to manage our lead generation engine.Operating across three distinct brands—Rentokil (Pest Control), Initial (Hygiene), and Ambius (Indoor Plants)—you will be responsible for ensuring our high-intent lead generation is efficient, scalable, and perfectly paced against monthly budgets.
Key Responsibilities1. Mastery of Google Paid Search- Precision Pacing: Manage significant monthly budgets across three brands, ensuring spend is distributed effectively throughout the month to avoid "dark time" and maximize lead flow during peak business hours.
- Continuous Optimization: Lead daily hands-on optimization, including bid management (transitioning to/from automated bidding strategies), negative keyword auditing, and quality score improvements.
- Performance Max & Beyond: Strategically deploy and refine PMax, Local Services Ads, and traditional Search campaigns to capture both B2B and B2C demand.
- A/B Testing: Conduct rigorous ad copy and extension testing to drive industry-leading Click-Through Rates (CTR) and competitive Cost Per Acquisition (CPA) results.
- Meta Advertising: Execute supporting campaigns on Facebook and Instagram to maintain brand presence and retarget high-intent website visitors.
- SEO & Paid Synergy: Work closely with the SEO team to identify high-performing paid keywords for organic prioritization and use paid search to "defend" brand territory.
- Website & CRO: Act as a key stakeholder for the website, providing data-backed recommendations for landing page optimizations and lead-form improvements to lower our Cost Per Lead (CPL).
- Provide weekly pacing updates and monthly performance deep-dives for each brand.
- Translate complex search data into business insights for non-technical stakeholders across the three business units.
- 5 years in a Performance Marketing or Paid Media role, with a clear specialization in Google Ads.
- Expert Technical Knowledge: Deep understanding of Google Ads scripts, automated bidding nuances, attribution tracking implementation and trouble shooting (GTM & GA4).
- The "Pacing" Mindset: Proven track record of managing high-volume budgets without underspending or overshooting targets.
- Analytical Rigor: Proficiency in Excel/Google Sheets for manual data manipulation and performance forecasting. Experience with Data Studio dashboards.
- Service Industry Experience: Understanding B2B buying cycles
- AI Experience: Creating workflows or developing new ways of working
At Rentokil Initial, we are proud to be the global expert in pest, hygiene and indoor plant care. What sets us apart is our people. We are a friendly and supportive team driven by a passion to help protect people, enhance lives and preserve our planet, every day.