Paid Social Media Manager

So, who are we?

IG has been at the centre of retail trading and investment since 1974, when we helped create the market for financial spread betting. Today, we're a FTSE100 fintech operating across five continents, serving over 700,000 clients and handling billions in transactions - built on decades of scale, trust and proof. We didn't pivot to innovation; it's how we've always operated . What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that’s rare in established businesses. The bar is high - bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG – the future gets built here.

Your team

This role sits within the Performance Marketing team, part of IG’s broader Marketing function. The team is responsible for delivering measurable customer acquisition across paid channels globally, and paid social is a growing and strategically important part of that mix. You will report into the Senior Paid Media Lead and work closely with the wider performance team, creative function, and analytics partners. The team is data-led, fast-paced, and investing significantly in its paid social capability – including its use of a customer data platform (CDP) for audience strategy and Celtra for dynamic creative production.

Your role in the Team’s Success

This is a hands-on performance role for a paid social specialist who knows how to drive acquisition at scale . You will own the execution and optimisation of paid social campaigns across Meta, Reddit, LinkedIn, X, and TikTok – with a clear mandate to reduce customer acquisition cost (CAC) and grow the number of clients making their first trade with IG. In-platform metrics matter, but what counts here is what they translate to: qualified customers and commercial value. We’re also looking for someone who actively uses AI tools to work smarter – whether that’s automating reporting workflows, surfacing insights faster, or cutting time spent on manual analysis. If you combine performance marketing expertise with a strong data instinct and a practical grasp of AI, this role was built for you.

What you’ll do

Campaign management and performance delivery

• Plan, set up, and manage paid social campaigns end-to-end across Meta, Reddit, LinkedIn, X, and TikTok, maintaining a clear line of sight from in-platform activity to downstream acquisition metrics.

• Own campaign pacing, budgets, and bid strategies with a focus on reducing CAC and growing first trade (FT) volumes, not just improving in-platform efficiency.

• Report on performance against CAC and FT targets, providing clear analysis of what is driving results and what needs to change.
  

Audience strategy and targeting

• Build and manage audience segmentation strategies across paid social platforms, leveraging IG’s CDP to activate first-party data, suppression lists, and lookalike audiences.

• Work with the CDP and data teams to ensure audience feeds are accurate , up to date, and compliant with platform and regulatory requirements.
  

Tracking, measurement, and data integrity

• Own pixel and conversion tracking across paid social platforms using CM360, ensuring floodlight tags and tracking events are correctly implemented and QA’d .

• Configure and maintain Conversions API (CAPI) integrations to improve signal quality and attribution accuracy in a privacy-constrained environment.

• Build and maintain performance dashboards in Looker Studio using Funnel.io or equivalent, ensuring stakeholders have accurate , consistent, and timely visibility of performance.
  

AI-assisted reporting and insight generation

• Use AI tools (such as ChatGPT, Claude, or equivalent) to automate repetitive reporting tasks, accelerate insight generation, and reduce time spent on manual data work.

• Build lightweight AI-assisted workflows – connecting data sources, automating summaries, and flagging performance anomalies – to improve the speed and quality of decision-making across the team.

• Bring a strong grasp of data structure and logic to AI projects, knowing when outputs can be trusted and where human judgement is still required .

Testing and optimisation

• Design and run a structured test-and-learn programme across creative formats, audiences, bidding strategies, and landing pages, with each test tied to a measurable hypothesis.

• Apply performance data to brief and iterate on paid social creative assets with the Celtra -powered creative team, prioritising formats and messages that demonstrably improve CAC and FT rates.
  

What you’ll need for this role

• At least three years of hands-on paid social experience, agency-side or in-house, with a demonstrable focus on performance and customer acquisition – not brand awareness or organic social.

• Proven track record managing and optimising paid social budgets across Meta and at least two of the following: Reddit, LinkedIn, X, TikTok – with results measured against CAC or equivalent acquisition KPIs.

• Strong command of campaign structure, audience targeting, and bidding mechanics, including experience activating first-party audiences via a CDP or similar.

• Experience implementing and QA’ing conversion tracking in CM360, including floodlight tag setup and troubleshooting.

• Hands-on experience configuring Conversions API (CAPI) integrations on one or more paid social platforms.

• Demonstrated use of AI tools to automate or improve reporting workflows, with the data literacy to build reliable, repeatable processes rather than one-off fixes.

• Strong grasp of data – comfortable working with large datasets, identifying patterns, and knowing how to structure information to get meaningful outputs from AI tools.

• Proficiency using reporting and data aggregation tools (Funnel.io, Supermetrics , or equivalent) to build cross-channel dashboards in Looker Studio or similar.
  

Desirable

• Experience in financial services, fintech, or another regulated industry.

• Familiarity with Celtra for dynamic creative production and paid social asset management.

• Experience with programmatic display or paid search, giving broader understanding of the performance marketing mix.

• Awareness of data privacy regulations and their implications for paid social targeting and measurement (GDPR, iOS signal loss, cookieless tracking).

• Exposure to incrementality testing or multi-touch attribution modelling.