Who we are:

Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.

Samsonite Europe aims to lead in delivering exceptional digital customer experiences. Join our innovative digital team and contribute to an industry-leading luggage brand's growth through powerful, data-driven social advertising campaigns and audience engagement strategies.

As part of our E-Commerce & Digital Marketing department, this role will prioritize leveraging paid social media channels to drive conversions, optimize advertising performance, and enhance overall brand presence across Europe for Samsonite and other key brands. You will focus on performance metrics such as ROAS, CTR, CPA, and engagement rates to meet business objectives while maintaining a deep understanding of media platforms, audience segmentation, and creative best practices.

Reporting to the European Digital Marketing Manager, you will collaborate with multiple departments, including Brand and Country teams, to deliver outstanding advertising campaigns and optimize marketing spend across a variety of social channels.

What You'll Do

The Paid Social media specialist should have a solid understanding of how each social media channel works and how to optimize content & performance campaigns to drive traffic, sales and engagement. ROAS, ASC+, DPA, CTR, CPM,...are terms that have no secrets for you.

Paid Social Campaign Management : Develop, execute, and optimize paid social strategies across Meta (Facebook & Instagram), TikTok, Pinterest, LinkedIn, YouTube, and emerging platforms.
Performance Metrics Optimization : Drive ad performance based on clear KPIs such as ROAS, CPA, CTR, and conversion rates. Ensure efficient budget allocation and continuously optimize spend based on campaign results.
Audience Targeting & Segmentation : Build and execute strategic audience targeting and remarketing tactics, leveraging data-driven insights to improve customer acquisition and retention.
A/B Testing & Experimentation : Regularly conduct A/B tests on audience targeting, creative formats, and messaging to identify best-performing elements and scale results.
Data Analysis & Reporting : Monitor campaign performance using analytics tools, reporting key insights and actionable recommendations to stakeholders.
Trend Analysis & Competitive Research
:
Stay on top of the latest trends, AI, platform updates, and emerging technologies to ensure campaigns remain competitive and innovative
Cross media channel collaboration : Work closely with internal teams and stakeholders (Brand teams, E-Commerce, Retail, IT...) & agency (Google Paid Media) to understand the effectiveness of all paid media activities

Why you'll love working here:

Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to diversity and inclusion empowers us to bring our authentic selves and unique differences to work every day.
Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.

What we value:

At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.

Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.

Paid Social Media Specialist

About Samsonite