Performance Marketing Executive

LemFi (Series B) is building the go-to financial app for the Global South.

Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live.

What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth.

With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity.

The Role

We're looking for a Performance Marketing Specialist to own and drive user acquisition across our key Anglophone African corridors — primarily Nigeria, with reach into Kenya and Ghana. You'll sit within our core Growth function, reporting to the Senior Performance Marketing Manager, and work cross-functionally to push paid channel performance forward.

This is a hands-on role for someone who moves fast, thinks in data, and knows how to turn creative into growth. You won't be waiting to be told what to do — you'll be the one telling us what needs doing next.

How You'll Contribute

Campaign Ownership and Execution

• Take full ownership of paid acquisition campaigns across Meta, TikTok, and other relevant paid channels
• Manage campaign planning, audience strategy, budget allocation, optimisation, and scaling
• Identify new acquisition opportunities — channels, audiences, formats — to accelerate growth
• Support broader global acquisition across Google App Campaigns (UAC/GAC), Apple Search Ads (ASA), DSPs, and emerging channels where needed
• Collaborate closely with Product, Data, Brand, CRM, and Creative teams to drive growth aligned with key business objectives

Creative Strategy and Content Development

• Own the creative roadmap for your campaigns, maintaining a continuous pipeline of fresh, high-performing assets
• Partner with in-house creative teams, regional growth members, and external creators to deliver content that is locally relevant and culturally resonant
• Develop creative briefs for static, video, and UGC content informed by performance data and audience insights
• Repurpose existing creator and influencer content into performance-driven assets
• Translate performance insights into actionable creative recommendations and iterate rapidly

Performance Measurement and Analytics

• Monitor acquisition performance across paid channels and optimise toward CAC and other key efficiency targets
• Leverage MMPs (e.g., AppsFlyer, Adjust, Branch) and attribution frameworks to evaluate performance and inform budget allocation
• Provide clear performance reporting and communicate actionable insights to stakeholders
• Support broader funnel optimisation across activation and retention
• Work closely with product and data teams to understand user behaviour and improve campaign effectiveness

Experimentation and Growth Initiatives

• Build and execute structured testing plans across audiences, bidding strategies, creatives, landing experiences, and acquisition channels
• Identify and validate new growth opportunities through rigorous experimentation
• Stay ahead of industry trends, platform updates, privacy changes, and emerging growth tactics

Who You Are

• Independent and Proactive: You take ownership, identify opportunities without being prompted, and move quickly from insight to execution
• Creative and Performance-Oriented: You understand that creative is a key growth lever and know how to develop content that drives engagement and conversion
• Mobile App Growth Expert: You have hands-on experience running app acquisition campaigns and understand mobile measurement, attribution, and the evolving privacy landscape
• Analytical and Data-Driven: You use data to make decisions, prioritise opportunities, and continuously optimise performance against business goals
• Experimentation Mindset: You thrive in fast-paced environments, embrace testing, and are constantly exploring new audiences, formats, channels, and creative approaches
• Collaborative: You work effectively with creative, marketing, and data teams to turn ideas into scalable growth opportunities

What You'll Bring

Requirements (non-negotiable):

• 2-4 years of experience in Performance Marketing and paid acquisition
• Proven experience managing acquisition campaigns for a consumer mobile app, including understanding of mobile measurement, attribution, and MMPs (AppsFlyer, Adjust, Branch)
• Strong creative strategy skills and experience developing performance-driven content
• Experience working across multiple international markets
• Highly self-directed with a strong bias toward action and execution

Nice to Have:

• Experience in fintech, remittance, payments, banking, or other regulated consumer products
• Familiarity with incrementality testing, MMM, or advanced measurement frameworks

The Interview Process

• 
  Chat with a Talent Partner (30 mins)

• Behaviours & Culture (30 mins)

• Take Home Presentation (60 mins)

• Final Interview (30 mins)

Why Join LemFi?

Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this.

At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions.

Our Values: How We Win

• Sharp Customer Focus We cut through the noise and prioritize ruthlessly based on what drives real value.

• Lead with Data We trade instinct for insight. We test, analyze, and own the outcomes.

• Ownership We take responsibility for global outcomes, not just local wins.

• Grit We navigate ambiguity with resilience and keep pushing until the customer feels the impact.

You can connect with us on LinkedIn and Instagram and if you haven't already, download the app on the App Store or Google Play.

Diversity & Inclusion at LemFi

To build the best financial tools for the global diaspora, we need a team that reflects the world we serve. We welcome builders from all walks of life who embody our values over a perfect resume.

Don’t meet every single requirement in the job ad? Research shows that candidates from underrepresented backgrounds often hesitate to apply if they don't check every box. If you are excited about this role and our mission, we encourage you to apply anyway. You might be just the right person for this, or other roles.