Performance Marketing Executive

Position: Paid Media Executive

Experience: 2-3 Years

Brief Job Description:

• Experience with multiple platforms, e.g., AdWords, Facebook, Bing
• Working knowledge of Google Analytics or similar analytical tools
• Excellent communication, both verbal and written
• Analytically minded and strong in arithmetic
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
• Manage the creation of large keyword lists.
• Provide creative copy suggestions and graphical ad templates.
• Manage Display network placement lists on AdWords and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search by client goals.
• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
• Provide oversight, and management, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance by client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results.
• Provide oversight and work closely with the other team members to meet client goals.

Job Types: Full-time, Permanent

Benefits:

• Flexible schedule
• Provident Fund

Application Question(s):

• Notice Period
• Current and Expected CTC

Experience:

• Total Work: 2 years (Required)
• Performance marketing: 2 years (Required)

Work Location: In person