Performance Marketing Manager

Job Title: PPC Manager (Google & Meta Ads)

Location: Mohali

Experience Required: 2+ Years

Job Overview:

We are seeking a performance-driven PPC Manager with strong expertise in managing paid advertising campaigns on Google Ads and Meta (Facebook & Instagram). The ideal candidate should be focused on generating leads, maximizing ROI, and scaling paid campaigns effectively.

Key Responsibilities:

• Plan, create, and manage PPC campaigns across Google Ads (Search, Display, YouTube) and Meta Ads
• Perform keyword research, audience targeting, and competitor analysis for campaign success
• Monitor key performance metrics such as CTR, CPC, CPA, ROAS, and conversions
• Optimize campaigns continuously to improve performance and reduce cost per acquisition
• Manage and allocate budgets efficiently across campaigns
• Execute A/B testing for ad creatives, copies, and audience segments
• Set up and manage conversion tracking using Google Tag Manager, Google Analytics, and Meta Pixel
• Analyze campaign data and prepare detailed performance reports
• Identify scaling opportunities and implement strategies to improve results
• Coordinate with the creative team for high-performing ad creatives

Required Skills:

• Hands-on experience with Google Ads and Meta Ads platforms
• Strong understanding of paid campaign strategies and optimization techniques
• Knowledge of conversion tracking, pixels, and analytics tools
• Ability to analyze data and make performance-driven decisions
• Good communication and reporting skills

Preferred Qualifications:

• Google Ads Certification is a plus
• Experience in lead generation or e-commerce campaigns
• Familiarity with performance marketing tools and dashboards

What We’re Looking For:

A candidate who is fully focused on paid advertising (PPC), understands campaign performance deeply, and can deliver measurable results through data-driven strategies.

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person