Performance Marketing Manager
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing
The eRB function is the eCommerce and digital execution engine of Reckitt. We help create a healthier, cleaner world by building shared success with our consumers, making access to the highest quality hygiene, wellness, and nourishment possible through online channels.
Within eRB we're focused on accelerating the performance and purpose of Reckitt brands to empower a bigger, faster and bolder eCommerce and digital business. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.
Reckitt has around 800 eCommerce people across the world. In-market roles cover areas such as online Key Accounts and Performance Marketing, regional roles work with the markets to provide specialist expertise to accelerate online growth, and our global teams cover areas such as Amazon, EB2B and Direct to Consumer.
About the role
Are you ready to be at the forefront of e-commerce innovation? Reckitt is looking for an energetic Performance Marketing Manager with a knack for digital strategy and a passion for growth. Dive into the heart of online retail, and use your commercial flair to enhance our brands' presence on digital platforms. We offer the opportunity to shape the shopping experience for millions and transform our products'digital journey. Play a pivotal role in our company's future, and watch your career soar to new heights alongside the brands you elevate.
Your responsibilities
Traffic Acquisition & Performance Marketing
- Lead the planning, activation, optimization, and tracking of eCommerce digital media across GBUs and key eCommerce platforms.
- Develop and execute strategies to drive traffic acquisition and revenue growth through ināplatform media (e.g., Sponsored Solutions, Citrus), search, prospecting, retargeting, social commerce, affiliates, and emerging channels.
- Continuously optimize media performance across platforms in collaboration with agency partners to maximize efficiency and results.
- Identify, test, and scale new media channels and opportunities to strengthen traffic acquisition and sales generation.Drive a fullāfunnel marketing approach that integrates digital media with eCommerce to deliver a seamless consumer journey.
- Track, analyze, and optimize campaign performance using key metrics such as Return on Ad Spend (ROAS) and eCommerceāattributed GMV.
- Analyze market data, consumer behavior, and online shopping trends to refine performance strategies and identify growth opportunities.
CrossāFunctional Collaboration & Capability Building
- Partner closely with internal stakeholders including brand marketing, eCRM, and eCommerce commercial teams to deliver integrated and effective campaigns.
- Act as the subject matter expert for Malaysia and Singapore on eCommerce paid media, search, and fullāfunnel performance marketing.
- Ensure product listings, content, and campaign executions are optimized to resonate with target audiences and support commercial objectives.
- Foster strong collaboration with internal teams and external partners to deliver bestāināclass eCommerce performance marketing outcomes.
The experience we're looking for
- 3-5 working experience working in digital or online marketing performance analytics and optimization. Experience working in Shopee/Lazada/Pandamart/ Amazon is a plusProven track record in developing successful e-commerce strategies.
- Experience with digital marketing and online campaign management.
- Proficiency in leveraging data analysis to drive decision-making.
- Familiarity with fast-moving consumer goods (FMCG) or consumer health sectors.
- A clear understanding of e-commerce platforms and social media channels.
- Strong project management and customer relationship acumen.
The skills for success
Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.