Performance Marketing Manager
Company: The Wellness Shop
Location: Jaipur
Employment Type: Full-Time
About The Wellness Shop:
The Wellness Shop is a fast-growing D2C wellness and personal care brand focused on delivering innovative, high-quality products to modern consumers. We are looking for a data-driven, growth-focused Performance Marketing Manager to lead and scale our digital growth initiatives.
Role Overview:
We are seeking an experienced Performance Marketing Manager who has successfully scaled D2C brands and managed large advertising budgets (2530+ crore annually). The ideal candidate will lead performance strategy across platforms, manage cross-functional teams, and drive sustainable revenue growth through data-driven decision-making and growth experimentation.
Key Responsibilities:
Performance Marketing & Scaling
- Develop and execute comprehensive performance marketing strategies across Meta, Google, YouTube, and other paid channels.
- Manage and optimize annual ad budgets exceeding 2530 crore with clear ROAS, CAC, and LTV targets.
- Scale customer acquisition profitably while maintaining strong unit economics.
- Continuously test, optimize, and scale winning campaigns through structured experimentation.
Team Leadership & Channel Management
Lead and manage teams across:
- Meta Ads
- Google Ads
- Marketplaces (Amazon, Flipkart, etc.)
- Other paid marketing verticals
- Set performance KPIs and ensure cross-channel alignment
- Collaborate with creative, content, and product teams to improve campaign outcomes.
Growth Hacking & Experimentation
- Implement growth hacking frameworks to identify new acquisition opportunities.
- Run rapid A/B testing cycles across creatives, funnels, and landing pages.
- Identify new channels and partnerships for incremental growth.
Retention & Lifecycle Marketing
- Oversee retention marketing tools (Email, SMS, WhatsApp, CRM automation).
- Improve customer lifetime value (LTV) through remarketing and lifecycle strategies.
- Work closely with CRM and automation platforms to drive repeat purchases.
Analytics & Reporting
- Monitor performance metrics including ROAS, CAC, LTV, MER, contribution margin, etc.
- Build dashboards and performance reports for leadership.
- Provide actionable insights backed by data.
Required Qualifications:
- B.Tech graduate or MBA (Tier 1/2 preferred).
- 6+ years of experience in performance marketing, preferably in D2C brands.
- Proven experience scaling D2C brands profitably.
- Experience managing annual ad budgets of 2530 crore or more.
- Hands-on expertise in Meta Ads, Google Ads, and marketplace advertising.
- Strong knowledge of attribution models, analytics tools, and tracking frameworks.
- Experience leading and managing cross-functional marketing teams.
- Deep understanding of growth hacking strategies and experimentation frameworks.
- Experience with retention marketing tools (Klaviyo, MoEngage, WebEngage, Clevertap, etc.).
Preferred Skills:
- Strong analytical and data interpretation skills.
- Entrepreneurial mindset with ownership attitude.
- Experience in wellness, beauty, or personal care brands is a plus.
- Ability to thrive in a fast-paced, scaling environment.
What We Offer:
- Opportunity to scale a fast-growing D2C wellness brand.
- High ownership role with strategic decision-making exposure.
- Performance-driven growth environment.
- Competitive compensation aligned with experience.
Job Type: Full-time
Application Question(s):
- What is your Current/Last CTC ?
- What is your expected CTC ?
- What is your notice period ? (We are looking for immediate joiner)
- How many years of experience do you have in Meta & Google Ads ?
Work Location: In person
Application Question(s):
- How much experience do you have ?
- What is your current ctc ?
- Do you have work experience in D2C company ?
Work Location: In person
Pay: ₹300,000.00 - ₹700,000.00 per year
Application Question(s):
- What is your current salary ?
- What is your salary expectation ?
- What is your notice period?
Experience:
- Google Ad Manager: 2 years (Required)
Work Location: In person