Performance Marketing Manager - Capetown

We’re building something big.

SUPA is redefining convenience in South Africa. We deliver groceries, snacks, drinks, and daily essentials in under 20 minutes. No planning. No waiting. Just get it now.

To make this happen, we operate highly efficient online fulfillment hubs, and we need a world-class growth engine to match our operational speed. We are looking for a highly analytical and driven Performance Marketing Manager to own, build, and scale our paid acquisition strategy from the ground up.

The Role

This is not a standard “run ads and report on clicks” role. You will be the architect of our paid growth engine.

Your ultimate mandate is to drive high-quality app installs and convert those installs into active, first-time ordering customers. If you have a track record of scaling app campaigns, managing significant ad spend, and turning marketing budgets into real, measurable revenue, this is the opportunity for you.

Key Responsibilities

• Scale Acquisition Campaigns: Strategize, launch, and aggressively scale paid campaigns across Meta Platforms, Google App Campaigns, and emerging channels.
• Full-Funnel Optimisation: Relentlessly optimize every touchpoint of the user journey—from the initial ad hook and click to the App Store page, install, and the critical first order.
• Drive Cost Efficiency: Continuously monitor and reduce Cost Per Install (CPI) and Customer Acquisition Cost (CAC) while scaling volume.
• Lead Creative Strategy: Brief, test, and iterate on high-performing creative assets. You will identify winning hooks, angles, and ad formats that resonate with our target audience.
• Data-Driven Decision Making: Analyze daily performance metrics using AppMetrica (and similar attribution tools) to allocate budgets dynamically toward the highest-performing campaigns.
• Cross-Functional Collaboration: Work closely with the broader team, including product and operations, to align marketing pushes with inventory capacity and new fulfillment hub launches.

What We’re Looking For

• Proven Experience: 3+ years of direct, hands-on experience running and scaling mobile app install campaigns with substantial budgets.
• Platform Mastery: Deep technical expertise within Meta Ads Manager and Google Ads (specifically Google App Campaigns).
• Analytical Rigor: A profound understanding of unit economics and performance metrics, including CPI, CAC, LTV, ROAS, and cohort retention.
• Performance Mindset: You prioritize hard business results and revenue over vanity metrics like impressions or broad reach.
• Agile Execution: Strong testing instincts with the ability to set up A/B tests rapidly, fail fast, learn, and scale what works.

Bonus Points If You Have:

• Hands-on experience with mobile measurement partners (MMPs) like AppsFlyer, Branch.io, or Adjust.
• Previous experience marketing in the rapid delivery, e-commerce, or on-demand platform space.

Why This Role Is Different

• True Ownership: You won’t just be a cog in a marketing machine; you will own app growth and build the acquisition engine from day one.
• Tangible Impact: Your work will directly dictate our daily order volume, revenue, and market scale.
• Real Demand: You will be marketing a product with incredible product-market fit, strong unit economics, and immediate utility for the customer.
• Growth Environment: Join a fast-paced, high-performing team that values rapid execution, innovative thinking, and continuous improvement.

Application Question(s):

• Have you worked for a start up before
• What is your salary expectations
• Have you managed a team before and how many staff reported to you

Education:

• Diploma (Preferred)

Experience:

• Scaling mobile app install: 3 years (Required)
• Budges: 2 years (Required)
• Google Ads: 2 years (Required)
• Meta Ads: 1 year (Required)
• Set up A/B tests: 1 year (Required)

Work Location: Hybrid remote in Kenilworth, Western Cape