Performance Marketing Manager (E-Commerce / Shopify)
Company Summary
Super Patch is a global health and wellness company focused on delivering innovative, drug-free solutions designed to support everyday performance and well-being.
The company develops and markets wearable patch products that aim to help with areas such as mobility, pain, energy, sleep, and overall wellness, offering a drug-free, non-invasive alternative to traditional approaches. These products are designed for simplicity, ease of use, and seamless integration into daily routines.
Super Patch operates across multiple international markets including North America and Europe, with a growing direct-to-consumer e-commerce presence and an expanding partner network. The business is focused on scaling through digital innovation, improving customer experience, and leveraging data-driven marketing to drive growth.
Learn more at www.superpatch.com
Role Summary
We are hiring a Performance Marketing Manager to strengthen execution and optimization across our paid acquisition channels. This role will focus on day-to-day campaign management across Meta Ads and Google Ads, while supporting ongoing improvements in analytics, reporting, and expansion into additional acquisition channels. The position is primarily execution-focused, with exposure to emerging areas such as automation and AI-assisted marketing systems, as well as multi-channel growth initiatives.
Key ResponsibilitiesPaid Media Execution
· Manage and optimize campaigns across Meta Ads and Google Ads and other social media platforms including TikTok.
· Execute campaign setup, testing, and ongoing optimization.
· Monitor performance and recommend adjustments based on key metrics.
Performance Optimization
· Improve campaign performance across ROAS, CAC, and conversion rates.
· Identify underperforming segments and implement corrective actions.
· Support budget allocation and scaling decisions.
Analytics & Reporting
· Track and report on performance using ad platforms, Shopify analytics, and GA4.
· Provide structured insights on performance trends and opportunities.
· Support reconciliation between platform-reported and actual performance.
AI & Process Development
· Work alongside existing AI-driven campaign systems.
· Support gradual improvements in campaign structure, data inputs, and workflows.
· Assist in implementing automation and improving operational efficiency.
Creative & Conversion Support
· Collaborate with creative and e-commerce teams on ad assets and landing pages.
· Provide data-driven input to improve conversion performance.
Channel Expansion (Support Role)
· Assist in testing and supporting campaigns across additional channels such as TikTok Ads, affiliate and partner programs, and influencer initiatives.
· Provide performance feedback and support execution under leadership guidance.
Candidate Profile:
· 4+ years of in-depth experience in performance marketing in e-commerce.
· Strong hands-on experience with Meta Ads and Google Ads. Experience in TikTok ads is an asset.
· Experience with Shopify and GA4 is highly preferred.
· Solid understanding and hands-on experience of campaign optimization and performance metrics. Been there, done that – successfully!
· Comfortable working with data and reporting tools.
· Experience with additional channels is a plus.
Success Criteria
· Consistent, rapid execution and optimization of paid media campaigns.
· Clear and reliable reporting.
· Measurable improvements in efficiency.
· Contribution to process improvements over time.
· Adaptable to rapidly changing digital landscape.
· In-depth user of AI tools for productivity and data analysis
Pay: $85,000.00-$95,000.00 per year
Benefits:
- Dental care
- Extended health care
- On-site parking
- Vision care
Application question(s):
- Do you have experience managing paid ad campaigns?
- Are you proficient in Google Analytics 4 (GA4) or similar analytics platforms? (Yes/No)
Experience:
- hands-on experience with Shopify or Shopify Plus: 2 years (required)
Work Location: In person