Performance Marketing Manager

Role Overview

We are looking for a Performance Marketer to own and scale end-to-end paid acquisition and growth outcomes.

This role focuses on driving qualified leads, improving funnel efficiency, and contributing directly to revenue through data-driven marketing strategies.

You will not just run campaigns—you will own business impact, conversion performance, and sales alignment.

Key ResponsibilitiesPaid Media Strategy & Execution

• Manage and scale paid campaigns across:
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads (B2B campaigns)
• Build campaign structure, bidding strategy, and budget allocation
• Ensure strong ROI and efficient budget utilisation

Funnel & Conversion Ownership

• Own full funnel: Ad → Landing Page → Lead → CRM → Sales → Closure
• Improve:
• Conversion rates
• Lead quality (MQL → SQL)
• Cost per qualified lead
• Work with design, content, and web teams for CRO and landing page optimisation

Data, Tracking & Analytics

• Manage tracking systems:
• GA4, Google Tag Manager
• Meta Pixel, LinkedIn Insight Tag
• CRM integrations (HubSpot / Zoho / custom CRM)
• Build dashboards for CPL, CPQL, CPA, ROI
• Convert data into actionable insights

Sales & Revenue Alignment

• Work closely with sales teams to improve:
• Lead quality
• Response time
• Closure rates
• Track marketing-influenced pipeline and revenue

Experimentation & Growth

• Run experiments on creatives, audiences, offers, and landing pages
• Scale high-performing campaigns
• Build repeatable growth playbooks

KPIs

• Cost per Lead (CPL)
• Cost per Qualified Lead (CPQL)
• Lead-to-SQL conversion rate
• Marketing-influenced revenue
• Funnel conversion efficiency
• ROI and budget performance

Required Skills & Experience

• 2–4 years in performance marketing
• Strong hands-on experience with:
• Google Ads (2+ years)
• Meta Ads (2+ years)
• LinkedIn Ads
• Experience managing significant ad budgets
• Strong understanding of:
• Funnel optimisation
• Attribution & tracking
• CRO (2+ years)
• Experience working with sales teams in B2B / high-consideration sales environments
• Strong analytical and dashboarding skills
• Google Tag Manager (2+ years)
• CRM integrations (2+ years)

Application Question(s):

• Salary budget is INR 600000 - 800000Max what are your expectations?
• Do you have 2+ years of hands-on experience managing Google Ads campaigns?
• Do you have 2+ years of hands-on experience managing Meta Ads campaigns?
• Do you have 2+ years of experience with GA4 and Google Tag Manager implementation and management?
• Do you have 2+ years of experience with Conversion Rate Optimisation?
• Do you have 2+ years of experience integrating and managing CRM systems?
• Which Google Ads campaign types have you managed at an advanced level?*

Search campaigns only
Display and Shopping campaigns only
Multiple campaign types including Search, Display, Shopping, and Video
No advanced Google Ads experience

• How have you primarily used GA4 and GTM in your previous roles?
• Which CRM systems have you integrated with marketing platforms?*

Salesforce only
HubSpot only
Multiple systems including Salesforce, HubSpot, Pipedrive, or similar
No CRM integration experience

Work Location: In person