Key ResponsibilitiesPerformance Marketing & Lead Generation

Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, LinkedIn, and other digital platforms.
Generate high-quality leads for Study Abroad, MBBS Abroad, Nursing, and International Education programs.
Monitor and improve Cost Per Lead (CPL), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and conversion rates.
Develop audience targeting, retargeting, and lead nurturing strategies.
Conduct A/B testing to improve campaign performance and lead quality.
Manage and optimize monthly advertising budgets to maximize ROI.

Data Analytics & Reporting

Collect, analyze, and interpret marketing, sales, CRM, and operational data.
Build and maintain dashboards and reports using Google Sheets, Excel, Looker Studio, Power BI, or similar tools.
Monitor key business metrics and provide actionable insights to management.
Analyze lead source performance, campaign effectiveness, customer journey, and conversion funnels.
Prepare daily, weekly, and monthly performance reports.
Forecast lead generation, registrations, and admissions based on historical data and market trends.
Ensure data accuracy, tracking integrity, and reporting consistency across all marketing channels.

CRM & Sales Funnel Management

Monitor CRM hygiene and ensure timely lead updates and follow-ups.
Track counselor-wise lead allocation, conversion performance, and productivity.
Analyze lead quality and identify opportunities to improve conversion rates.
Develop reports on lead aging, pipeline performance, registration ratios, and admissions progress.
Coordinate with sales and admissions teams to improve lead management processes.

Content & Campaign Performance Analysis

Work closely with the creative team to develop high-performing advertisements, reels, videos, posters, and landing pages.
Analyze content performance and provide recommendations for improvement.
Monitor engagement, click-through rates, conversion rates, and audience behavior across campaigns.
Recommend content strategies based on campaign and conversion data.

Market Research & Competitor Analysis

Conduct competitor research and monitor industry trends.
Identify new digital marketing opportunities, audience segments, and acquisition channels.
Stay updated on platform algorithm changes, advertising policies, and marketing best practices.

Strategic Planning & Team Coordination

Develop monthly, quarterly, and annual marketing plans aligned with business objectives.
Collaborate with Marketing, Sales, Admissions, Operations, and Management teams to achieve enrollment targets.
Present campaign performance, analytics insights, and growth recommendations to management.
Support marketing activities such as webinars, seminars, educational expos, and promotional campaigns.
Drive continuous improvement initiatives to enhance lead generation, conversion performance, and overall marketing effectiveness.

Pay: From ₹30,000.00 per month

Benefits:

Work Location: In person

Performance Marketing Manager