Performance Marketing Manager
Reports to: Director of Marketing
Employment Status: Full-Time, Onsite or Hybrid
Summary
Holderness & Bourne is a fast-growing premium men’s golf apparel brand recognized for its timeless design, elevated quality, and modern take on classic style. We are committed to crafting apparel that blends performance, sophistication, and comfort—meeting the needs of discerning customers both on and off the course. Our team is passionate, collaborative, and dedicated to excellence across all aspects of design and development.
Role Overview
We are seeking a full-time Performance Marketing Manager that will help lead strategy, execution, and optimization of Holderness & Bourne's digital marketing advertising efforts across paid media, customer retention, and emerging acquisition channels. This role requires a highly analytical marketer who can balance brand stewardship with performance-driven decision-making to maximize return on marketing investment and customer lifetime value.
Reporting to the Director of Marketing, this individual will play a critical role in accelerating e-commerce growth while helping strengthen the connection between our brand, partner agencies, product storytelling, and customer acquisition efforts.
Key Responsibilities
Paid Media Management
Own day-to-day management of partner agencies and optimization of paid media programs, including Meta, Google, YouTube, TikTok, Reddit, programmatic, and emerging platforms.
Develop audience segmentation, prospecting, retargeting, and customer retention strategies.
Collaborate with creative and e-commerce, and merchandising teams to develop high-performing ad creative and messaging.
Continuously test audiences, creative, landing pages, and campaign structures to improve efficiency and scale.
Customer Retention
Partner with the marketing and e-commerce teams to support customer retention initiatives through email, SMS, and lifecycle marketing.
Develop strategies to improve customer engagement, repeat purchase behavior, and loyalty.
Leverage customer data to build targeted audience segments and personalized marketing programs.
Analytics & Optimization
Establish reporting frameworks and dashboards to measure channel performance, attribution, customer acquisition costs, and return on ad spend.
Translate complex performance data into actionable insights and recommendations for leadership.
Lead testing initiatives across channels to improve conversion rates, engagement, and revenue performance.
Monitor industry trends, platform changes, and competitive activity to identify growth opportunities.
Leverage AI-powered marketing and analytics tools to improve campaign performance, audience targeting, creative testing, forecasting, and operational efficiency.
Cross-Functional Collaboration
Work closely with E-Commerce, Creative, Merchandising, and Marketing teams to ensure marketing initiatives align with broader business objectives.
Partner with internal stakeholders to forecast demand, support inventory priorities, and optimize promotional strategies.
Contribute to annual planning, budgeting, and growth forecasting.
Qualifications
2-5+ years of experience in performance marketing, digital marketing, or growth marketing, preferably within apparel, consumer products, or e-commerce.
Proven experience managing significant paid media budgets and delivering measurable growth.
Strong understanding of digital marketing channels, including paid social, paid search, affiliate marketing, SEO, and CRM.
Highly analytical with strong quantitative and problem-solving skills.
Ability to interpret performance data and communicate insights clearly to both technical and non-technical audiences.
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
Passion for premium brands, golf, and customer-centric marketing is a plus.
Salaries & Benefits
Competitive full-time salary, with the potential for additional performance-based compensation
Salary range of $110,000-$130,000 depending on experience
401(k) with company match
Medical/Dental/Vision insurance
Product discounts and other benefits
Location / Travel Requirements
This position will be based at our headquarters at 12 Labriola Court, in Armonk, New York. We are open to Hybrid arrangements for the right candidate.
Interested candidates can apply by sending a resume and cover letter to careers@hbgolf.com.