Performance Marketing & Shopify Growth Manager

About Us

The Fragrance People is a fast-growing D2C home fragrance brand built on strong design, high-quality products, and performance-driven growth. We’re scaling aggressively and are looking for a hands-on growth operator to own paid marketing and website conversion.

This role reports directly to the founder and is for someone who wants real ownership, not just execution.

What You Will DoPerformance Marketing (Primary Responsibility)

• Personally manage Meta (Facebook & Instagram) and Google Ads
• Plan, launch, test, scale, and pause campaigns weekly
• Track and optimise ROAS, CPA, and creative performance
• Analyse data daily and take fast decisions
• Brief designers and content teams clearly with performance logic
• Kill underperforming creatives without delay
• Maintain a structured testing roadmap

Shopify Website & Conversion Optimisation

• Own website conversion rate improvement
• Optimise:
• Product pages
• Homepage and collection pages
• Trust elements (reviews, UGC, social proof)
• Analyse heatmaps, session recordings, and funnel drop-offs
• Implement quick fixes independently
• Coordinate with external developers only when required

Data & Ownership

• Track performance daily
• Prepare clear weekly reports (no fluff, no vanity metrics)
• Identify problems and execute solutions
• Reduce founder dependency over time
• Take ownership of outcomes, not just tasks

What Success Looks Like

• Ads scale in a controlled, predictable way
• Website conversion improves month-on-month
• Founder spends less time on daily growth execution

Who You Are

• 4–7 years experience in D2C performance marketing
• Hands-on experience scaling Shopify brands (home / lifestyle / beauty preferred)
• Strong experience with:
• Meta Ads
• Google Ads
• Shopify backend
• Data-driven and execution-focused
• Strong design sensitivity (you know what looks premium vs cheap)
• Fast, accountable, and ownership-oriented

Non-Negotiables

• Speed of execution
• Data obsession
• Design sensitivity
• Accountability and ownership mindset

Location & Compensation

• Delhi NCR
• ₹1,00,000 – ₹1,20,000 per month (based on capability)

Important Note

This is not a social media role.
This is not an agency-management role.
This role is for someone who wants to own growth.

Job Types: Full-time, Permanent

Pay: ₹100,000.00 - ₹120,000.00 per month

Ability to commute/relocate:

• Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Have you personally managed Meta (Facebook & Instagram) AND Google Ads for a Shopify D2C brand?
• What is the highest monthly ad budget you have personally managed?

☐ ₹1–3 lakhs

☐ ₹3–7 lakhs

☐ ₹7–15 lakhs

☐ ₹15+ lakhs

• Have you scaled a Shopify D2C brand beyond ₹1 Cr/month in revenue using paid ads?

☐ Yes

☐ No

Experience:

• Performance marketing: 5 years (Required)

Work Location: In person