Performance Marketing Specialist

Performance Marketing Associate – EdTech
Company - CollegeJupiter
Location: Remote
Employment Type: Full-Time

About the Role

CollegeJupiter is looking for a results-driven Performance Marketing Associate to manage and optimize paid advertising campaigns across Meta platforms (Facebook & Instagram) for student lead generation. The ideal candidate should have prior experience in the EdTech industry and a proven track record of generating quality admission leads for Undergraduate (UG) and Postgraduate (PG) programs.

Key Responsibilities

• Plan, execute, and optimize Meta Ads campaigns for lead generation.
• Generate high-quality student leads for UG and PG admissions.
• Create audience targeting strategies based on demographics, interests, and student behavior.
• Monitor campaign performance and optimize CPL (Cost Per Lead), CTR, and conversion rates.
• Manage advertising budgets and maximize ROI.
• Conduct A/B testing of creatives, landing pages, and ad copies.
• Coordinate with the admissions and counseling team to improve lead quality and conversion.
• Analyze campaign performance and prepare daily/weekly reports.
• Stay updated with Meta Ads trends, policies, and best practices.

Preferred Candidate Profile

• 1–4 years of experience in Performance Marketing.
• Prior experience in the EdTech industry is highly preferred.
• Hands-on experience managing Meta Ads campaigns with significant monthly budgets.
• Proven experience generating admission leads for courses such as:
• BBA
• BCA
• B.Tech
• B.Com
• MBA
• MCA
• Law Programs
• Other UG & PG Courses
• Strong understanding of lead funnels, landing pages, and conversion optimization.
• Experience with CRM tracking and lead attribution.
• Excellent analytical and reporting skills.

Required Skills

• Meta Ads Manager
• Facebook Pixel & Conversion API
• Lead Generation Campaigns
• Audience Research & Retargeting
• Google Sheets / Excel
• Campaign Analytics & Reporting
• Creative Testing & Optimization

Compensation

• Competitive Fixed Salary
• Performance-Based Incentives
• Career Growth Opportunities
• Dynamic EdTech Work Environment

How to Apply

Interested candidates can share their resume and campaign performance details at:

Mail us - hr@collegejupiter.com
Number - 9235852802

Pay: ₹11,251.34 - ₹42,920.68 per month

Benefits:

• Flexible schedule
• Paid sick time
• Paid time off

Work Location: Remote