Performance Marketing Specialist

Key Responsibilities

Performance Marketing & Campaign Execution

• Plan, execute, and optimize paid campaigns across Meta, LinkedIn, Google, and other platforms.
• Drive lead generation and demand for multiple service offerings across global markets.
• Manage targeting, budgeting, and performance optimization across campaigns.
• Build retargeting funnels based on creative engagement and website behavior.

Creative-Led Growth

• Work closely with post-production and creative teams to turn assets (images, videos, CGI, edits) into highperforming marketing content.
• Continuously test creative formats, messaging, and storytelling angles to improve campaign performance.
• Translate creative output into marketing campaigns that drive engagement and conversions.

Social & Digital Growth

• Manage and grow social media presence across LinkedIn, Instagram, and other relevant platforms.
• Build brand visibility for multiple service lines across global audiences.
• Align content distribution with creative output pipelines.

Analytics & Optimization

• Track campaign performance including CPL, CAC, conversion rates, and ROI.
• Analyze creative performance to identify what drives engagement and leads.
• Continuously optimize funnel performance across channels.

AI & Automation

• Use AI tools to accelerate ad creation, copywriting, audience research, and reporting.
• Build lightweight automation workflows to improve marketing efficiency.

Required Skills

• 2–5 years of experience in Performance Marketing, Digital Marketing, or Growth roles.
• Strong hands-on experience with Meta Ads and LinkedIn Ads.
• Understanding of creative performance and content-driven marketing.
• Ability to collaborate with design, video, and post-production teams.
• Familiarity with GA4 and marketing analytics.
• Comfortable using AI tools for content and campaign creation.

Preferred Skills

• Experience working with creative, design, or media production companies.
• Exposure to B2B services and international clients.
• Understanding of video marketing and visual storytelling.
• Experience with CRM and marketing automation tools.

Pay: ₹480,000.00 - ₹800,000.00 per month

Benefits:

• Flexible schedule
• Provident Fund

Application Question(s):

• How many years of experience do you have managing Meta Ads and LinkedIn Ads campaigns?
• When can you start?
• Where are you currently located?
• What is your salarye expectation?

Experience:

• Performance Marketing: 2 years (Required)

Work Location: In person